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from our blog
Standardizing sentences means creating and following both grammar rules and style rules. The rules govern how you put words together to form sentences. Similarly, the standards that govern plumbing and electrical systems define how various fixtures are combined. The...
I was recently playing 20 Questions with my good friend John. The premise of the game is simple: One person, called the "answerer," thinks of an object. The other player -- the "questioner" -- asks up to 20 yes-or-no questions in order to determine what object the...
Content personalization has become the aspiration of modern communications. Companies large and small are on a quest to deliver the content a customer needs – and only that content -- at the current part of the customer's journey. Nothing more and nothing less....