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from our blog
“And herein lies the Personalization Paradox… In order to create nimble, reusable pieces of content that can be combined in different ways for different people and different devices, you must standardize everything about the content.” – The Personalization Paradox by...
An "output type" is the assembly of content that you deliver to customers. In the olden days, output types included books, pamphlets, and scrolls. Today, we have all kinds of print and digital output types to share with our customers -- solution briefs, product web...
This post is part of the Five Phases of the Translation Workflow series. The translation workflow consists of 5 distinct phases: In this post, we discuss the workflow that happens before you sent content to translation. Long before your content ever goes to...