Welcome to Content Development 2006

Welcome to Content Development 2006

Nope, that’s not a typo. Yes, I know it’s actually 2016. But sometimes it sure FEELS like it’s 2006 to me. I talk to content development professionals every day. They come from every industry, company size, and geographic location. And most of the conversations are...

Where Personas Fall Short for Global Content Development

Uh-oh, you created content personas? It’s nearly standard practice to create personas these days in marketing. It makes sense to do this – but many companies simply don’t go far enough. How applicable are your personas really? Have you really considered your full...

Why You Should Never Trust A Free Machine Translation Engine

There’s no such thing as a free lunch, umm, I mean, translation. Not everyone will agree with this video (though, of course, we think they should). Machine translation is great if you’re just using it to understand your great-great-aunt’s most recent letter from...

It’s Time for Standards in Marketing Content

There are standard’s bodies for technical content. But there’s no real equivalent in marketing yet. Until they exist, there ARE things you can do to take advantage of standardization in marketing. Val has some ideas in her video – it’s short, so take a...