Confessions of a DITA Virgin: Is Your Formatting Automated?

Confessions of a DITA Virgin: Is Your Formatting Automated?

Dear DITA Virgin, I’m glad to have found you – yep, I’m a DITA virgin, too. I have a lot of questions about something you said in your last post. You said, “we could write everything in plain, unformatted text – no bold, italics, heading 1, 2, or 3 styles, no...
Confessions of a DITA Virgin: Are You A DITA Virgin Too?

Confessions of a DITA Virgin: Are You A DITA Virgin Too?

My name is Tim Steele and I’m a DITA virgin. Oh, you’d never have guessed. When others talked about content models, tags, and information types, I’d nod knowingly as though I had plenty of experience myself. Listening carefully to my peers, I learned to use the words...
Welcome to Content Development 2006

Welcome to Content Development 2006

Nope, that’s not a typo. Yes, I know it’s actually 2016. But sometimes it sure FEELS like it’s 2006 to me. I talk to content development professionals every day. They come from every industry, company size, and geographic location. And most of the conversations are...

Where Personas Fall Short for Global Content Development

Uh-oh, you created content personas? It’s nearly standard practice to create personas these days in marketing. It makes sense to do this – but many companies simply don’t go far enough. How applicable are your personas really? Have you really considered your full...