Plain English, Wikipedia, and Medicine

Sometimes, you have to look beyond your immediate surroundings and apply your knowledge to help humanity. At least, that’s how I feel. I’ve been in the content industry for almost 30 years. I’ve spent most of my life working with fabulous, exciting...
Why We (Really) Need Plain English

Why We (Really) Need Plain English

Facebook LinkedIn Twitter Buffer This morning, I was taking a nice walk in the neighborhood. Out of the corner of my eye, I saw a sign: Oh no!! A Mitigated Negative Declaration! Wow, that sounds terrible! I wonder what the heck that is? It certainly caught my...
Your Technical Content is Sales Content

Your Technical Content is Sales Content

As technical writers, we usually think that we are creating content for post-sales applications. For example, installation guides or reference guides. These are things that people use after they’ve bought the product. Or are they? For years, we have been...