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Structuring Your Images for a Seamless Content Experience

To achieve personalized, dynamic content delivery — to provide the information your customer wants, when and where they want it, in the language of their choosing — you need structure for all of your content. This includes images as well as text. And also video, audio, animations, 3D mechanical diagrams, customer service conversation prompts, demo bots, and augmented reality overlays.

What is Content, Anyway?

The word content is repeated so frequently it seems to lose its significance. Let’s take a step back and answer a simple question – What is content, anyway? Here’s what some of our in-house content experts had to say.

Our Community in Times of Crisis

"Val! How ARE you? How is your HOUSE??" "Val! I heard about your house! Are you okay?" "Is there anything you need? Can I help you in any way?" These are a few of the exchanges I have had recently via email, social media, and in person. People who I barely know have...

Chatbot Challenges

What does it take to have a successful content strategy that includes chatbot technology? Learn more about the challenges that we face and what we can do to leverage artificial intelligence and natural language processing to start creating more convincing and engaging chatbots.

In Very Good Company: Top 25 Content Experience Influencers

Last week, Mindtouch released the results of their most recent version of the Content Experience Top 25 Influencers list. I am delighted to be included among our industry's top 25 influencers. I am in very good company. The other 24 people who make up the Top 25 are...

When Choosing a Translation Vendor, Size Matters!

  There’s an old adage that no one gets fired for hiring IBM. But does this adage transfer conceptually to the selection of a translation service provider? I think not. When choosing a vendor, size matters, and bigger isn’t necessarily better, especially for smaller...

Confessions of a DITA Virgin: Where’d You Go?

Dear DITA Virgin, I’ve been lurking behind the scenes learning about DITA by following your blog. But you seem to have disappeared. What gives? Sincerely, Wondering and Increasingly Tense in Galveston Dear Waiting, I’m glad that you’ve been enjoying the posts! I’m...

Six Tips For Acing Your First Content Industry Conference

You’re headed to your first conference and you have no idea what to do. Worry not, fellow conference-goer: you're not alone. Others have blazed the trails before you. Whether you’re a freelancer, working for a startup, or representing a big-name corporation, read on...

Confessions of a DITA Virgin: Is Your Formatting Automated?

Dear DITA Virgin, I’m glad to have found you – yep, I’m a DITA virgin, too. I have a lot of questions about something you said in your last post. You said, “we could write everything in plain, unformatted text - no bold, italics, heading 1, 2, or 3 styles, no...

How to Feed and Care for Your Independent Contractors

Close to one-third of the U.S. workforce is comprised of independent contractors. By the year 2020, this number is expected to grow to 40% of the U.S. workforce. Independent contractors have many roles, from legal consultants to software engineers to copy writers. At...

May is the Month for Anniversaries

May is a big month for us here at Content Rules: Content Rules turns 23 years old Our partnership with The Rockley Group turns 4 years old My marriage turns 27 years old Content Rules Turns 23! It's crazy, isn't it? Content Rules turns 23 years old this month. Some of...

Know Your T’s: Termbase versus Translation Memory

How multilingual terminology databases differ from translation memory. Translation Memory and Multilingual Terminology Management: Same Genus, Two Different Species "What is the difference between source terminology management and translation memory?" I am asked this...

Computing in the Age of Cognitive Systems

When I was at the Intelligent Content Conference a few weeks ago, I had the pleasure of meeting Pavan Arora of IBM Watson. I listened to him speak about Watson and talk about the enormous content opportunity we have in front of us. I found his talks (both private and...