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Without Content Transformation You Can’t Have True Digital Transformation
Organizations are throwing millions of dollars at new technology, new ways to deliver content, new ways to communicate – but they are overlooking one critical thing … the content!
Staying in the Loop with Taxonomy
Organize and classify your content to make it more findable, and usable by implementing different layers of taxonomy in your CMS to build meaningful relationships and connections between your content.
How Your CCMS is Just Like an Instant Pot
Find out why moving from unstructured authoring to structured authoring and using a CCMS is very similar to learning how to cook a meal using an Instant Pot – and learn the secret to being successful when you do.
5 Things You Can Do Today to Improve Your Content for Tomorrow
These five structured authoring basics you can start doing today will help you increase the usability, quality, and value of your content no matter how it is delivered.
Structuring Your Images for a Seamless Content Experience
To achieve personalized, dynamic content delivery — to provide the information your customer wants, when and where they want it, in the language of their choosing — you need structure for all of your content. This includes images as well as text. And also video, audio, animations, 3D mechanical diagrams, customer service conversation prompts, demo bots, and augmented reality overlays.
What is Content, Anyway?
The word content is repeated so frequently it seems to lose its significance. Let’s take a step back and answer a simple question – What is content, anyway? Here’s what some of our in-house content experts had to say.
The 2018 Web Globalization Report Analyzes 150 Global Brands
For the past 14 years, John Yunker of Byte Level Research has been producing a web globalization report card that benchmarks the websites for 150 global brands from twelve industry categories. This year’s report card was released recently and it is worth a read.
Our Community in Times of Crisis
"Val! How ARE you? How is your HOUSE??" "Val! I heard about your house! Are you okay?" "Is there anything you need? Can I help you in any way?" These are a few of the exchanges I have had recently via email, social media, and in person. People who I barely know have...
Chatbot Challenges
What does it take to have a successful content strategy that includes chatbot technology? Learn more about the challenges that we face and what we can do to leverage artificial intelligence and natural language processing to start creating more convincing and engaging chatbots.
“Friendly” English Phrases Can Go Horribly Wrong in Translation
Wording that is perfectly fine in English can be quite troublesome in other cultures. More often than not, our “friendly” touches backfire.
In Very Good Company: Top 25 Content Experience Influencers
Last week, Mindtouch released the results of their most recent version of the Content Experience Top 25 Influencers list. I am delighted to be included among our industry's top 25 influencers. I am in very good company. The other 24 people who make up the Top 25 are...
When Choosing a Translation Vendor, Size Matters!
There’s an old adage that no one gets fired for hiring IBM. But does this adage transfer conceptually to the selection of a translation service provider? I think not. When choosing a vendor, size matters, and bigger isn’t necessarily better, especially for...
Confessions of a DITA Virgin: Where’d You Go?
Dear DITA Virgin, I’ve been lurking behind the scenes learning about DITA by following your blog. But you seem to have disappeared. What gives? Sincerely, Wondering and Increasingly Tense in Galveston Dear Waiting, I’m glad that you’ve been enjoying the posts! I’m...
From Basic to Beautiful: How to Create Great Quality Content
Lots of what I read these days is about tools. Authoring tools, content management systems, translation management systems, terminology management systems, the list goes on and on. Tools are important. Tools have come a long way over the years. They provide many...
Six Tips For Acing Your First Content Industry Conference
You’re headed to your first conference and you have no idea what to do. Worry not, fellow conference-goer: you're not alone. Others have blazed the trails before you. Whether you’re a freelancer, working for a startup, or representing a big-name corporation, read on...
Confessions of a DITA Virgin: Is Your Formatting Automated?
Dear DITA Virgin, I’m glad to have found you – yep, I’m a DITA virgin, too. I have a lot of questions about something you said in your last post. You said, “we could write everything in plain, unformatted text - no bold, italics, heading 1, 2, or 3 styles, no...
How to Feed and Care for Your Independent Contractors
Close to one-third of the U.S. workforce is comprised of independent contractors. By the year 2020, this number is expected to grow to 40% of the U.S. workforce. Independent contractors have many roles, from legal consultants to software engineers to copy writers. At...
May is the Month for Anniversaries
May is a big month for us here at Content Rules: Content Rules turns 23 years old Our partnership with The Rockley Group turns 4 years old My marriage turns 27 years old Content Rules Turns 23! It's crazy, isn't it? Content Rules turns 23 years old this month. Some of...