blog
The 2018 Web Globalization Report Analyzes 150 Global Brands
For the past 14 years, John Yunker of Byte Level Research has been producing a web globalization report card that benchmarks the websites for 150 global brands from twelve industry categories. This year’s report card was released recently and it is worth a read.
Our Community in Times of Crisis
"Val! How ARE you? How is your HOUSE??" "Val! I heard about your house! Are you okay?" "Is there anything you need? Can I help you in any way?" These are a few of the exchanges I have had recently via email, social media, and in person. People who I barely know have...
Chatbot Challenges
What does it take to have a successful content strategy that includes chatbot technology? Learn more about the challenges that we face and what we can do to leverage artificial intelligence and natural language processing to start creating more convincing and engaging chatbots.
“Friendly” English Phrases Can Go Horribly Wrong in Translation
Wording that is perfectly fine in English can be quite troublesome in other cultures. More often than not, our “friendly” touches backfire.
In Very Good Company: Top 25 Content Experience Influencers
Last week, Mindtouch released the results of their most recent version of the Content Experience Top 25 Influencers list. I am delighted to be included among our industry's top 25 influencers. I am in very good company. The other 24 people who make up the Top 25 are...
When Choosing a Translation Vendor, Size Matters!
There’s an old adage that no one gets fired for hiring IBM. But does this adage transfer conceptually to the selection of a translation service provider? I think not. When choosing a vendor, size matters, and bigger isn’t necessarily better, especially for smaller...
Confessions of a DITA Virgin: Where’d You Go?
Dear DITA Virgin, I’ve been lurking behind the scenes learning about DITA by following your blog. But you seem to have disappeared. What gives? Sincerely, Wondering and Increasingly Tense in Galveston Dear Waiting, I’m glad that you’ve been enjoying the posts! I’m...
From Basic to Beautiful: How to Create Great Quality Content
Lots of what I read these days is about tools. Authoring tools, content management systems, translation management systems, terminology management systems, the list goes on and on. Tools are important. Tools have come a long way over the years. They provide many...
Six Tips For Acing Your First Content Industry Conference
You’re headed to your first conference and you have no idea what to do. Worry not, fellow conference-goer: you're not alone. Others have blazed the trails before you. Whether you’re a freelancer, working for a startup, or representing a big-name corporation, read on...
Confessions of a DITA Virgin: Is Your Formatting Automated?
Dear DITA Virgin, I’m glad to have found you – yep, I’m a DITA virgin, too. I have a lot of questions about something you said in your last post. You said, “we could write everything in plain, unformatted text - no bold, italics, heading 1, 2, or 3 styles, no...
How to Feed and Care for Your Independent Contractors
Close to one-third of the U.S. workforce is comprised of independent contractors. By the year 2020, this number is expected to grow to 40% of the U.S. workforce. Independent contractors have many roles, from legal consultants to software engineers to copy writers. At...
May is the Month for Anniversaries
May is a big month for us here at Content Rules: Content Rules turns 23 years old Our partnership with The Rockley Group turns 4 years old My marriage turns 27 years old Content Rules Turns 23! It's crazy, isn't it? Content Rules turns 23 years old this month. Some of...
Know Your T’s: Termbase versus Translation Memory
How multilingual terminology databases differ from translation memory. Translation Memory and Multilingual Terminology Management: Same Genus, Two Different Species "What is the difference between source terminology management and translation memory?" I am asked this...
Computing in the Age of Cognitive Systems
When I was at the Intelligent Content Conference a few weeks ago, I had the pleasure of meeting Pavan Arora of IBM Watson. I listened to him speak about Watson and talk about the enormous content opportunity we have in front of us. I found his talks (both private and...
Confessions of a DITA Virgin: Are You Drowning in DITA Ignorance?
Dear DITA Virgin, I was so relieved to read your article last week. I too, am a DITA virgin. I’ve been in meetings where the term was used (our company is considering moving to DITA) but I really had no idea what it was. In context, it sounded like DITA was a system...
Confessions of a DITA Virgin: Are You A DITA Virgin Too?
My name is Tim Steele and I’m a DITA virgin. Oh, you’d never have guessed. When others talked about content models, tags, and information types, I’d nod knowingly as though I had plenty of experience myself. Listening carefully to my peers, I learned to use the words...
To Improve Translation, Wield the Period and the (Typographical) Bullet
In 2016, a team from Google visited 11 countries to review translated Help Center articles and customer support emails with experts in each language. We wanted to know how we could improve English source content to result in better translations. As it turns out, one...
A 10-Point Blueprint for Global Marketers
Every now and then, I attend a webinar or presentation where the presenter and I think completely alike. It's always a good feeling, as it validates what I'm thinking. I enjoy it ever more when the presenter provides me with additional information to consider. Last...