The Tale of the Toaster and the True Cost of UI Content

Recently, I was asked to help make a case for why terminology and consistency matter in a user interface (UI). Frankly, I was surprised that a case needed to be made. After all, doesn’t everyone understand the importance of a clear and consistent UI? Apparently...

Stop Weaving Your Content Into a New Form of English

I’ve always wanted to learn how to weave. The act of making fabric seems like it would be so relaxing. Sort of like crafting meditation.  In order to weave, I need to learn how to set up and use a loom. Knowing that setting up a loom can be quite complicated, I...

Five Secrets to Better Translation (with Video)

How are your translations doing? Are they accurate? Are they delivered quickly? Are they reasonably priced? If you answered “no” to one or more of these simple questions, then you’re in luck! There are five secret things that you can do to help your...

Three Reasons to Optimize Your Content

People often ask me if optimizing their content is worth the expense (both time and money). My answer is, unequivocally, “yes”. Sometimes, the reason is quantifiable in dollars. You can add up the savings with an abacus or a calculator. Sometimes, the...