Organizations are throwing millions of dollars at new technology, new ways to deliver content, new ways to communicate – but they are overlooking one critical thing … the content!
Organize and classify your content to make it more findable, and usable by implementing different layers of taxonomy in your CMS to build meaningful relationships and connections between your content.
These five structured authoring basics you can start doing today will help you increase the usability, quality, and value of your content no matter how it is delivered.
To achieve personalized, dynamic content delivery — to provide the information your customer wants, when and where they want it, in the language of their choosing — you need structure for all of your content. This includes images as well as text. And also video, audio, animations, 3D mechanical diagrams, customer service conversation prompts, demo bots, and augmented reality overlays.
The word content is repeated so frequently it seems to lose its significance. Let’s take a step back and answer a simple question – What is content, anyway? Here’s what some of our in-house content experts had to say.
What does it take to have a successful content strategy that includes chatbot technology? Learn more about the challenges that we face and what we can do to leverage artificial intelligence and natural language processing to start creating more convincing and engaging chatbots.