SAN JOSE, CA and DENVER, CO  May 30, 2013 — Content Rules, Inc. and Acrolinx jointly announced today the expansion of their strategic partnership in North America. Based in Berlin, Germany, Acrolinx develops linguistic analytics software that helps companies optimize their content for consistency, clarity, translatability, and findability. Content Rules is a Silicon Valley-based content strategy and development consultancy. This strategic alliance will extend the portfolio of the enhanced services that Content Rules offers customers, while providing Acrolinx the capability to offer on-site deployment and support services for its software.

“Our customers are the real winners with this alliance,” said Val Swisher, Founder and CEO of Content Rules. “Acrolinx helps customers achieve the great trifecta:  better quality content that is less expensive to translate and easier to find.”

“We are committed to our core business of helping our customers optimize their content,” said Andrew Bredenkamp, Founder and President of Acrolinx. “What Content Rules brings to the table is the capability to support customers who want to gain competitive advantage by improving the consistency, clarity, and tone of their language.  We’ve had a longstanding, mutually beneficial relationship with Content Rules. This is the next step in formalizing our partnership to better serve our mutual customers and prospects.”

The ultimate goal of this partnership is to speed up the deployment and validation process for customers. Content Rules will provide value-added services to clients, including full pilot and implementation support. For customers who already have Acrolinx, Content Rules will keep their deployment in optimal shape by providing ongoing maintenance and support for terminology, rule configuration, intelligent reuse, and SEO.

Acrolinx recently introduced the Website Checker capability to their suite of content optimization software. The Website Checker helps customers scan and analyze their own and their competitors’ sites to discover keywords and opportunities for improvement. “We’re getting great feedback on this new feature from customers who are concerned about SEO,” said Swisher. “The industry recognizes Acrolinx as a leader in helping writers create better language. We depend on Acrolinx to help us show our customers how to stay on top in an increasingly competitive field,” she noted.

“This alliance is a great fit from a professional as well as a personal standpoint,” added Bredenkamp. “Our corporate cultures align nicely, and we look forward to working together on projects such as webinars and tradeshows to educate industry professionals about our solutions for more engaging content, less costly translations, and more useful search capabilities,” he added.

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About Content Rules
Based in Silicon Valley, Content Rules, Inc. provides consulting and professional services to assist companies with the entire content lifecycle. Client list ranges from new technology startups to Fortune 100 companies across the high-tech, life sciences, medical devices and manufacturing sectors. Content development services include technical documentation, marketing collateral, and training courseware. Its consulting practice specializes in content strategy, structured authoring, new content delivery technologies, and global readiness. Learn more at http://www.contentrules.com.

Contact:
Alberto Cassola, SVP
Content Rules, Inc.
Phone: 408.395.8178 x 107
albertoc@contentrules.com

About Acrolinx
Acrolinx provides Content Optimization Software that enables companies such as Adobe, Dell, Cisco, IBM, Philips, and Siemens to make their content easier to comprehend, less expensive to translate, and easier to find. Built on a powerful linguistic analytics engine, Acrolinx helps you analyze and optimize the content you deliver to your customers. Learn more at http://www.acrolinx.com.

Contact:
PG Bartlett, SVP, Product Management
Acrolinx
Phone: 720.345.8157
pg.bartlett@acrolinx.com

Val Swisher

Val Swisher is the CEO of Content Rules. She is a well-known expert in global content strategy, content development, and terminology management. Using her 20 years of experience, Val helps companies solve complex content problems by analyzing their content and how it is created.

When not blogging, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.

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