King or Court Jester?

Recently, my friend and colleague, Jennifer Beaupre Glynn, wrote an¬†interesting article on four things that you can do to make your content “king.”¬†They are: Make your content easy to understand. Put some effort into it. Be proactive. Market your content....

The Pros and Cons of Internal User-Generated Content

Back in the day, when a startup was going to ship a product, they would hire a writer (or a team) to create a suite of documentation. They’d hire a marcom person to create datasheets and whitepapers. They’d hire someone to create a website. Most of the...