Get The New Book

The Personalization Paradox

Why Companies Fail (and How To Succeed) at Delivering Personalized Experiences at Scale

In this book, global content strategy expert Val Swisher and senior content strategist Regina Lynn Preciado show you exactly what it takes to deliver personalized experiences at scale.

You’ll learn: 

  • Why personalized content is imperative to the enterprise
  • Why so many companies fail to deliver – and how to avoid the pitfalls
  • The five dimensions of content standardization
  • How to bring people, technology, and process together
  • The impact of big data and artificial intelligence

The only way to deliver personalized content at scale is to automate the process at the point of delivery. And for that to work, you’ve got to change how you “do” content.

 

Preorder now and get tons of extras from the making of the book, including interviews, insights, and a bonus eBook! Just send us your order number using the form below.

Why the Book

According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases.

And yet, looking at the data, two things stand out:

1. Most companies say that personalizing the customer experience is a critical “must-have” and they have the statistics to back it up.

2. Very few companies believe they deliver enough personalized content or deliver it well.

What’s holding these companies back from achieving their personalization goals? How can you avoid the pitfalls and make personalization possible with your own enterprise content? The answers are in this book.

Get These Exclusive Bonus Materials

Preorder now and get tons of extras from the making of the book, including interviews, insights, and a bonus eBook. Just send us your order number using the form below.

To get access to the bonus materials, use the form to send us your order number when you preorder the book.

Praise for the Book

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If you want to revolutionize content strategy for your company, this is the book to read.

– Anna Schlegel

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Personalization is the sexiest thing that no one is doing.

– Robert Rose

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What I love about it most is that what you’re doing is creating a hierarchy of micro documents. And I’ve not seen that yet.

– Mike Iantosca

About the Authors

Val Swisher

Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. When not working with customers or students, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.

Regina Lynn Preciado

Regina Lynn Preciado is a senior content strategist with Content Rules. She helps companies transform how they organize, manage, and leverage content. Regina works with communicators in marketing, documentation, support, and training — sometimes all at once! Her clients include tier 1 companies in high-tech, life sciences, manufacturing, and financial services. She lives a dogspotting lifestyle.