San Francisco,CA June 12, 2012 – Content Rules, Inc. today announced that Alberto
J. Cassola
will join the company as Senior Vice President of Sales, reporting to CEO Val Swisher. As SVP of Sales, Cassola will oversee Content Rules’ international sales and marketing efforts, and will be focused on further expanding the company’s presence around the world.

Cassola comes to Content Rules after serving as the Vice President of Sales and Marketing at ThomasNet, a leading publisher of product information and content targeted to engineers and technical buyers. During his tenure at ThomasNet, Alberto was instrumental in transforming and growing the company by introducing new cataloguing products based in the cloud, e-commerce solutions, and XML applications to enable data syndication.

“With his global leadership and vision, ability to source and develop business opportunities, and a deep understanding of content, Alberto is a key hire who we thought would be impossible to find,” says CEO Val Swisher. “We are thrilled to have him on board as Content Rules prepares to tackle the next phase of growth.”

“What led me to Content Rules is the depth of the company’s vision to make global readiness a top concern within world class companies such as Cisco and Google,” says Cassola. “The next stage for Content Rules is definitely on a global scale.”

Alberto J. Cassola graduated from Connecticut College with a B.A. in Government and International Relations. Fluent in Italian, Alberto knows the importance of global content first hand—especially as the father of two teenage girls who frequently seek his expertise on international-branded content such as Bottega Veneta.

About Content Rules
Formerly Oak Hill Corporation, Content Rules reduces the cost of globalizing your content, so you can expand your brands’ footprint into more markets. Implemented in the cloud, ContentRules™ IQ targets companies with an in-house team, reducing the cost of localizing content by up to 40% while enforcing control over content quality and brand standards. For those customers who don’t have an in-house team, Content Rules provides the people and expertise needed in four areas: technical documentation, training development, marketing collateral, and global readiness.

For more information, please visit

Marcia Kadanoff
Chief Marketing Officer
Content Rules
Phone: 415 692 6308
[email protected]

Val Swisher