The Personalization Paradox Book

The Personalization Paradox Book

Get The New Book The Personalization Paradox Why Companies Fail (and How To Succeed) at Delivering Personalized Experiences at Scale ORDER THE BOOK In this book, global content strategy expert Val Swisher and senior content strategist Regina Lynn Preciado show you...
A Guide to Successful Content Outsourcing

A Guide to Successful Content Outsourcing

A Guide to Successful Content Outsourcing Are you ready to learn how to start Contracting for the Win? Perhaps it’s releasing a new content deliverable to your customer base in a very short time. Maybe it’s creating specialized content that exceeds your team’s...
What is Content Optimization? ebook

What is Content Optimization? ebook

The Ultimate Content Optimization Primer Get the “What is Content Optimization?” eBook Download this ebook on content optimization and learn what it takes to streamline your content like never before! In this eBook, we demystify content optimization and...

Highlights from “Taking Your Content Strategy Global” Meet Up

This past Thursday evening, I was invited to speak at the very first meeting of the San Francisco Content Strategy / Content Marketing Pros Meetup group. This is a new group that is organized by Scott Abel, the Content Wrangler. The meeting was sponsored by Astoria...