What is content strategy?

What is content strategy?

What is content strategy? A unified content strategy is a business plan for content. The content strategy helps you identify what content you need, what content you don’t need, and where to put your resources for the most ROI. More than ever before, content needs to...
What is content transformation?

What is content transformation?

What is content transformation? Content transformation is the process of making existing content more versatile and reusable. It’s about liberating content that is locked away inside legacy formats and transforming it into a library of modular, dynamic content assets....
How Your CCMS is Just Like an Instant Pot

How Your CCMS is Just Like an Instant Pot

Find out why moving from unstructured authoring to structured authoring and using a CCMS is very similar to learning how to cook a meal using an Instant Pot – and learn the secret to being successful when you do.