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New York, NY — September 6, 2013 — Data Conversion Laboratory (DCL), industry leader in re-organizing, converting, and moving content to modern formats for new revenue streams, in partnership with Content Rules, providers of consulting and professional services to assist companies with the entire content lifecycle, know the value and challenges of effectively delivering digital content in our mobile society.  Their insights are now available in their new eBook: “10 Things You (Probably) Didn’t Know About eBooks,” available free of cost at both companies’ websites.

Digitizing content presents new business-driving opportunities for almost any industry, but also creates pitfalls that drain resources and revenue.  Insuring success requires a mobile content strategy and the right resources, to develop ebook-ready content, and see it through production.

“eBooks aren’t limited to novels anymore. Customers in all industries demand new ways to find and use content. Examples include manuals, training materials, textbooks, and product catalogues,” said Devorah Ashlem, Senior Project Manager, DCL and co-author of 10 Things You (Probably) Didn’t Know About eBooks. “Organizations that deliver content effectively and efficiently have a better chance of gaining market share.  While a short time ago it was an option, today content conversion is a business requirement and a competitive necessity.”

“Creating the right content for our customers is critical. Equally important is helping them deliver that content across multiple platforms,” says Val Swisher, CEO of Content Rules. “As the number of tablets and smartphones increases, the demand for eBooks is growing rapidly.”

“In any industry today, content impacts every aspect of the business–from customers finding you and learning about you, to making the buying decision, to delivery and post-purchase support of customers, internal teams, engineering and MRO, R&D, and so on,” notes Mark Gross, CEO of DCL. “The influx of new technologies supporting traditional usage in new ways, such as tablets replacing flight manuals, daily creates new applications, and daily adds to the demand.”

About Data Conversion Laboratory, Inc.

Since its founding in 1981, Data Conversion Laboratory (DCL) has remained faithful to its guarantee to construct unparalleled electronic document conversion services based on a rich legacy of superior customization and exceptional quality. DCL is a leading US-based organization that currently operates one of the most advanced facilities of its kind, with extensive capabilities to capture content from virtually any medium and reformat it to fit a client’s emergent needs. Specializing in highly complex projects with expertise spanning all industries, DCL provides a world-class mix of services and software resulting in uncompromised quality 100% of the time.

About Content Rules

Based in Silicon Valley, Content Rules Inc. provides consulting and professional services to assist companies with the entire content lifecycle. Client list ranges from new technology startups to Fortune 100 companies across the high-tech, life sciences, medical devices and manufacturing sectors. Content development services include technical documentation, marketing collateral, and training courseware. Its consulting practice specializes in content strategy, structured authoring, new content delivery technologies, and global readiness. Learn more at

Ariane Doud

Warner Communications

[email protected]


Val Swisher