by Val Swisher | Mar 25, 2012
I just finished reading an article in the February 2012 issue of Intercom, the magazine of the Society for Technical Communication. The article was written by Jack Molisani and Scott Abel, and is entitled, “Tech Comm 2.0: Reinventing Our Relevance in the...
by Val Swisher | Mar 8, 2012
Today, it does not take much talent or technology to produce content for publication, be it on a website somewhere or as a self-published eBook. Â The result is that the amount of content available has sky rocketed, while the quality of the content has declined...
by Val Swisher | Jan 21, 2012
Imagine this: You are the CEO of a content creation company that has been in business for 18 years. You work with the best writers and editors in technology. You get to work with the most innovative companies around the world. And, just when you think things are going...
by Val Swisher | Jan 8, 2012
Last week, I commented on Kare Anderson’s post in the Harvard Business Review about Crafting an Attention-Grabbing Message. In her post, Kare makes many valid points about how to create messages that are truly memorable. Kare lists three...
by Val Swisher | Dec 11, 2011
Recently, my friend and colleague, Jennifer Beaupre Glynn, wrote an interesting article on four things that you can do to make your content “king.” They are: Make your content easy to understand. Put some effort into it. Be proactive. Market your content....
by Val Swisher | Dec 8, 2011
Another interesting session I attended at the Gilbane Conference in Boston last week was called Creating Multilingual Taxonomies. The speakers, Heather Hedden and Ross Leher, were clearly experts in the field of taxonomy development. I enjoyed hearing their thoughts...
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