by Val Swisher | Oct 2, 2011
Back in the day, when a startup was going to ship a product, they would hire a writer (or a team) to create a suite of documentation. They’d hire a marcom person to create datasheets and whitepapers. They’d hire someone to create a website. Most of the...
by Val Swisher | Sep 25, 2011
I feel the need to state something that is probably obvious to many of you, but I have been thinking about a lot lately. For those of us who spend a great deal of time on the Internet, everything is content. At the risk of having you say, “Um, duh!” I just...
by Val Swisher | Jun 11, 2011
Last week, I attended the Inbound Marketing Summit. (You can read about my impressions here.) At the summit, a very intelligent and friendly person sat down with me at lunchtime. She had a number of questions. Among them was this: “What is one thing that I can...
by Val Swisher | Jun 9, 2011
This week, I attended the Inbound Marketing Summit, held at Fort Mason in San Francisco. Fort Mason is a glorious venue on a sunny day. And, luckily for us, the second day was wonderfully sunny. The Inbound Marketing Summit was glorious rain or shine. I admit, I have...
by Val Swisher | Jun 5, 2011
Back in 2002, John Ritter starred in the ABC sitcom, 8 Simple Rules for Dating My Teenage Daughter. According to Paul Hennessy (John Ritter) the rules were: Use your hands on my daughter and you’ll lose them after. You make her cry, I make you cry. Safe sex is a...
by Val Swisher | May 18, 2011
Love hearing me speak? Interested in the impact managing terminology can have on your brand? Check out this webinar completed with our partner MindTouch and hosted by Scott Abel otherwise known as the The Content Wrangler. Here’s the description of the webinar...
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