Structure – It Lifts and Separates

Today was the day before the actual start of the Intelligent Content Conference in Palm Springs. There is a nice turnout of people here. Most from high tech, a few additional verticals are represented. Everyone looks like a tech writer. You know the look. (You can see...

The Good, the Bad and the Market

Why would you possibly change the name of your company after 16 years?!! Since February 1, when Oak Hill Corporation became Content Rules, I have been asked this question dozens of times. And today, I’d like to answer the question. Actually, I’m not going...

Chunking It Up

Ever thought about how technical writing is different than regular writing? This is something we think about hard every day here at Content Rules.  It’s not just that our writers and editors use different tools to create technical documents, such as Framemaker,...

Developing Content as Part of the Ecosystem

Once you have thought about how you are going to organize your content, it is time to turn your attention to creating the content. As I mentioned in my post Your Brain on XML, knowing, in advance, if you are going to be reusing content as part of your ecosystem really...

Your Brain on XML

Before I move ahead with the rest of the content ecosystem, I want to spend a bit of time talking more about organizing content for XML. Many of Content Rules’s customers are either converting to an XML authoring environment or using XML already. As anyone in...

The Content Ecosystem

I’ve been spending a lot of time thinking about the content ecosystem lately. I’ve been considering the entire end-to-end process of organizing, creating, managing, and publishing content for the global marketplace. Here is a definition of the term...