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A Lesson in Content Management: Vigilante Content is Always Well Intentioned
Vigilante content is all the content created (and often distributed) by people who are not tasked with creating content. It’s the content that someone thinks up and then writes. And then publishes or emails or prints to hand out at a conference. In essence, it is unauthorized content.
Oversee Your Outputs: The Personalization Paradox #5
When most companies start to design their personalization strategies, they think about the output. It appears to make perfect sense — after all, that’s where the personalization happens. But it’s also the reason most personalization strategies fail. You simply cannot provide personalized customer experiences at scale if you start from
Polish Your Paragraphs: The Personalization Paradox #3
A paragraph is that combination of words and sentences that give your content its voice. In a world of personalization at scale, any inconsistencies in voice become very apparent to your customers.
Style Your Sentences: The Personalization Paradox #2
Learn how managing your sentences can have a big impact on how personalizable your content is. It doesn’t matter if you are writing content for marketing, technical documentation, or education. To deliver personalized content at scale, you need to manage style and grammar so that content flows seamlessly throughout the
Watch Your Words: The Personalization Paradox #1
Learn how even the smallest building block of content — a single word — can have a big impact on how personalizable your content is. If you’re not paying attention to terminology, you simply cannot provide the seamless experience your customers want to have.
The Personalization Paradox: Why Companies Fail (And How You Can Succeed) at Personalization
Content personalization – delivering the right content, to the right person, on the right device, at the right time, in the right language – has become a corporate imperative for companies large and small. According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what
What is Content, Anyway?
The word content is repeated so frequently it seems to lose its significance. Let’s take a step back and answer a simple question – What is content, anyway? Here’s what some of our in-house content experts had to say.
The Tale of the Structured Closet On-Demand Webinar
Learn about the concepts behind structured content authoring, its benefits, and overcoming the challenges of adopting it. This webinar is presented by Content Rules CEO, Val Swisher.
Man Versus Machine for Editing Content On-Demand Webinar
Learn how natural language processing (NLP) works and find out what editing tasks are best done by a machine, and where only a trained human editor will really get the job done.
Buy this Book to learn exactly what it takes to deliver personalized experiences at scale.
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