by Val Swisher | Nov 21, 2016
It’s a few days before Thanksgiving and meal planning is well underway. Recipes are being selected. Ingredients are being checked and double-checked. Pots, pans, and utensils are being itemized. We are getting ready. Timing for what can be prepared in advance,...
by Val Swisher | Nov 1, 2016
Years ago, when I started in the business world, we weren’t focused on customer “experience”. We were focused on creating accurate, well-written content. We were focused on creating marketing content that triggered an action from the potential...
by Val Swisher | Sep 26, 2016
Many people are confused by the terms taxonomy and terminology. Are they the same thing? Are they different? Do I care about one more than the other? If so, which? Defining Taxonomy and Terminology A  taxonomy is a way to classify words into hierarchical...
by Val Swisher | Aug 31, 2016
eBook The Five Phases of the Translation Workflow How to Streamlne the Content Translation ProcessDownload the PDF Learn how to avoid common pitfalls and streamline the workflow of translating your content. By translation workflow, we do not mean the steps that a...
by Val Swisher | Aug 31, 2016
eBook 8 Simple Rules to Globalize Your Content Now! Download this ebook and get your content ready for a global audience.Download the PDF now This fast and fun eBook takes you through 8 simple rules you can use to prepare your content for the global marketplace. This...
by Val Swisher | Aug 9, 2016
As technical writers, we usually think that we are creating content for post-sales applications. For example, installation guides or reference guides. These are things that people use after they’ve bought the product. Or are they? For years, we have been...
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