by Val Swisher | Jul 25, 2016
As content developers, rarely do we consider the effects of the way we structure content on the translation process. I had a really interesting conversation about conditional text this week with two people who are translation experts. Just saying the words,...
by Val Swisher | Jun 6, 2016
More content, less time. This is a mantra that has become the norm at pretty much every company that I work with. There is an ever-increasing demand for content, with fewer people available to create it. And we never want to be the cog that stops the go-to-market...
by Val Swisher | Apr 25, 2016
Have you noticed that, as humans, we have an innate need to organize stuff? I don’t know about you, but I have far less anxiety when things have a classification – A place for everything and everything in its place. As I’ve discussed elsewhere, this...
by Val Swisher | Mar 15, 2016
There are standard’s bodies for technical content. But there’s no real equivalent in marketing yet. Until they exist, there ARE things you can do to take advantage of standardization in marketing. Val has some ideas in her video – it’s short, so take a...
by Val Swisher | Mar 3, 2016
Is there really a difference between technical content and marketing content at this point? Haven’t we gotten to the point that we can just call it “content?” There’s a lot of evidence to support that idea. But there’s plenty to consider. Val describes what still...
by Val Swisher | Jul 6, 2015
The idea of reusing content is not new. We’ve been reusing content ever since the mimeograph machine and carbon paper were invented (bonus points if you know what either of those things are). One of the greatest advantages of desktop computing has been the ability to...
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