Where does Machine Translation fit in your Global Content Strategy?
People have lots of questions about machine translation (MT). Everything from the simple, “What is it?” to the more complicated, “Why doesn’t it work better?” At some point, just about every company that translates content thinks...Planning Your Global Website Domain Structure
When planning your global website presence, one of the most important decisions you will make is how to structure your websites. By structure, I mean your website URL(s). It is important to understand the benefits and issues with each type of structure. Once you get a...The Top 6 Questions to Ask When Creating Your Content Strategy
We often get so caught up in the task of creating content that we easily forget the foundation of what content strategy is all about. To quote Scott Abel in his book, The Language of Content Strategy, “Content is the single most-used way of understanding an...The Enterprise Content Strategy Conundrum
Not to sound like the mutual admiration society, but Andrew Bredenkamp of Acrolinx published a post today that I think you should read. Starting from my post on the various ways we use the term “content strategy”, Andrew posits that all of the definitions...A Small Slice of ConFab Minneapolis
Join ConFab Minneapolis to discover Nilofer Merchant’s insights on ‘onlyness’, social interactions, personal power, and community impact.
Buy this Book to learn exactly what it takes to deliver personalized experiences at scale.