by Val Swisher | May 10, 2013
How DO you make a business case for intelligent content? Going the structured authoring route is not a cheap or simple decision. And, I would add, not everyone needs to do it. But, if you have decided that intelligent content is for you, you are going to have to come up with some significant bucks to make it happen properly. The beauty of Mark’s book is that he puts actual metrics and numbers against all of the things that we kinda-sorta-know save money when we move to a structured environment.
by Val Swisher | Mar 30, 2013
Let’s talk terminology. More specifically, let’s talk about how to manage terminology. Terminology management is a big topic; not one that I can write about in a single post. There are lots of things to talk about. Over the next few blogs posts, I’m...
by Val Swisher | Mar 16, 2013
I have one more thread to add to our structured closet and little black dress analogy: terminology. There is a close-knit relationship between terminology and structure. So close, in fact, that many people completely overlook it. I’ve tried to explain this many...
by Val Swisher | Mar 2, 2013
A few months ago, we had an interesting discussion about structured content being like your closet. A few additional people wrote blog posts on the topic, too. One thing we all agreed on (I think?) is that structure provides a way for you to organize your content. Now...
by Val Swisher | Feb 15, 2013
During my “off hours,” one of my favorite hobbies is knitting. Years ago, when my teenagers were babies, I used to knit a lot. Then, I kinda got out of practice. One day, I was walking by a yarn shop and I thought, “Yeah, I want to try knitting...
by Val Swisher | Feb 4, 2013
We’ve come to the end of our ten-part series “Ten Golden Rules of Global Content Strategy.” In the time since I started this series, the topic of global content has become even more high-profile. I seem to read about global content almost on a daily...
