Diagram shows individual content components assembled into personalized experiences delivered in PDF, mobile apps, and web page

The Rockley Group, Inc. announced today the transfer of full licensing of The Rockley Strategic Method™ to Content Rules, Inc. Content Rules now has the exclusive worldwide rights to practice The Rockley Strategic Method of unified content strategy.

Content Rules and The Rockley Group have been partners since 2013. Content Rules team members are fully certified and have brought the methodology to companies in the life sciences, high tech, financial services, and manufacturing verticals.

“We are thrilled to continue to provide The Rockley Strategic Method as part of our suite of end-to-end content services,” says Val Swisher, founder and CEO of Content Rules. “The methodology has been proven time and time again, in hundreds of companies over three decades. It provides a pathway for success in completely transforming how enterprises create, manage, and deliver content.”

Content Rules is one of the oldest and most well-respected companies in the content strategy, content development, and content optimization arena. The company was founded in 1994 by Val Swisher, one of the foremost experts on global content and co-author of The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale (XML Press, 2021).

Book cover for The Personalization Paradox

“Their work is outstanding, and we are very confident that they will provide the quality of service that our customers have come to expect from The Rockley Group,” says Ann Rockley, founder and CEO of The Rockley Group and the designer of The Rockley Strategic Method.

The Rockley Group is shifting its focus to the design, creation, and support of strong adaptive teams and individuals through The Resilient Team Advantage™. “For 31 years, we’ve been known for our expertise in the design and development of intelligent structured content strategies. But time and again, we’ve seen that the success of the strategy depends on the strengths and knowledge of the team members. Technology and methodology are not always enough,” says Rockley.

The Rockley Strategic Method enables organizations to design adaptive structured content to reach customers anytime, anywhere, and on any device. It is used by the world’s leading brands. The methodology:

  • Identifies customer requirements
  • Defines structured content models for adaptive and responsive content
  • Determines how content will be reused and repurposed across media and devices and how it will adapt to changing customer needs
  • Identifies the tags (metadata) for retrieval and dynamic delivery
  • Determines how content should be managed throughout the entire content lifecycle
  • Defines the governance policies to manage the content from creation to retirement
  • Recommends appropriate tools and technology
  • Helps organizations to adapt to change

Content Rules Inc., combines content strategy, content optimization, and content development to maximize the effectiveness of your content and meet your business needs. We’ve developed proven strategies for delivering useful content on the right platform, to the right audience, at the right time—anywhere in the world. The world’s largest and most innovative companies trust us to set global content strategy, optimize content for a worldwide audience, and develop effective content that gets results.

The Rockley Group Inc. has an international reputation for establishing the field of intelligent structured content strategies. We have helped companies build global teams, define roles, grow and mentor existing staff, and hire new people for more than 30 years. We know what it takes to create and sustain successful teams working remotely. We help to empower individual instinctual strengths, develop successful team dynamics, and mentor key members to become leaders. We’re passionate about creating the right team fit, optimizing team dynamics, and ensuring everyone’s instinctual strengths are maximized.

Regina Lynn Preciado