SAN JOSE, CA May 30, 2013 – Content Rules, a leading provider of content services, announced the expansion of its content strategy consulting practice. Preeminent companies and start-ups alike will now benefit from a full suite of content strategy solutions provided by Content Rules and founded on The Rockley Strategic Method™, a methodology employed by leading brands around the world.

The Rockley Strategic Method™ is based on concepts first introduced by Ann Rockley in her bestselling book (now in its second edition), “Managing Enterprise Content:  An Unified Content Strategy.” Ann has an international reputation for developing multichannel content strategies and digital publishing solutions. Her ground-breaking work in the field of content reuse provides the basis of the methodology.

“Our customers understand the inherent strength in correct information design for content reuse and enterprise content management,” said Val Swisher, Content Rules Founder and CEO. “The Rockley Strategic Method™ will enable us to help our customers manage their content effectively and efficiently across functions, systems and delivery methods,” she added.  “We are proud to be awarded a license to use this comprehensive methodology as a direct answer to customers struggling with structured content challenges,” said Swisher.

“We see this as a win-win-win,” explained Ann Rockley. “Content Rules is an organization whose business practices and mission closely align with The Rockley Group’s. We have worked together on joint projects to train and certify their team in the methodology. Our relationship with Content Rules will extend the reach of The Rockley Group and benefit organizations struggling to manage the increasing complexities of content,” said Ann Rockley.


About Content Rules

Based in Silicon Valley, Content Rules Inc. provides consulting and professional services to assist companies with the entire content lifecycle. Client list ranges from new technology startups to Fortune 100 companies across the high-tech, life sciences, medical devices and manufacturing sectors. Content development services include technical documentation, marketing collateral, and training courseware. Services are provided through a large network of technically-astute, senior consultants throughout the U.S. Its consulting practice specializes in content strategy, structured authoring, new content delivery technologies, and global readiness.

About The Rockley Group

The Rockley Group Inc. ( is an international content strategy consultancy with a reputation for developing multichannel content strategies and digital publishing solutions. Instrumental in establishing the field in content strategy, The Rockley Group has defined best practices for content reuse, intelligent content development, multichannel / multi-device delivery, eBook production, and content management. Ann Rockley, known as the “mother” of content strategy, introduced the concept of content strategy in 2001 with her best-selling book, “Managing Enterprise Content: A Unified Content Strategy,” ( now in its second edition.


Alberto Cassola
Content Rules
Phone: 408-395-8178 x 107
[email protected]

Val Swisher