Join Val Swisher, CEO of Content Rules (https://contentrules.com/), for a lively discussion with Scott Abel, The Content Wrangler (http://www.thecontentwrangler.com), about the importance of adopting terminology management as part of an effective content strategy. The discussion will highlight the need for managing writers and corporate terminology at a strategic level to ensure that relevant, quality content is provided to those who need it.
Click here to register now!
- Date: August 18, 2011
- Time: 10:00 AM PDT / 1:00 PM EDT
Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, Visa, Facebook, Roche, and IBM. Her fourth book, “The Personalization Paradox: Why Companies Fail (and How to Succeed) at Creating Personalized Experiences at Scale,” was published in 2021 by XML Press.
Val is on the Advisory Board for the Technical Communications Program at the University of North Texas. When not working with customers or students, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.
Val is on the Advisory Board for the Technical Communications Program at the University of North Texas. When not working with customers or students, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.
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