Love hearing me speak? Interested in the impact managing terminology can have on your brand? Check out this webinar completed with our partner MindTouch and hosted by Scott Abel otherwise known as the The Content Wrangler.
Here’s the description of the webinar … to whet your appetite
Content is king, it is commonly said. Writers, editors, proofreaders and other content professionals have promoted this line of thinking, usually when technology creeps into their turf, promising to help them better create, structure, manage, and deliver content to those who need it — sometimes, without their help. As it turns out, they’re right. Content is the lifeblood of an organization. More often than not, content is an organization’s most valuable asset. And yet, despite the critical importance of content, at the terminology level, it is seldom managed efficiently nor effectively.
Join Scott Abel, The Content Wrangler, for a discussion with Val Swisher, CEO of Content Rules, about the importance of managing terminology. Listen and learn what terminology is, why you need to manage it, and how you can quickly get started. You’ll discover why manual approaches to managing terminology (term lists, word lists, and spreadsheets) don’t work and why using software tools designed to effectively and efficiently manage terminology are better suited for the job.