Intelligent content is the latest buzz in content marketing. I know, many of us who grew up in techcomm have been working with intelligent content for a number of years. But in the content marketing arena, intelligent content is something new, confusing and a little bit scary.
You can just imagine how excited I was this morning to read a new post on the Content Marketing Institute blog by Rob Rose. The title is Intelligent Content Demystified: A Practical, Easy-to-Understand Explanation. And it is!
Rob does a fabulous job of explaining intelligent content and providing real-life examples of why intelligent content is important and how it is used in content marketing. He uses the Intelligent Content Conference website to illustrate these principles:
- Semantic categorization
- Automatic discovery
- Content Reuse
all from the standpoint of content marketing.