medical device

Medical device companies produce large volumes of content throughout the device lifecycle. This content must meet regulatory requirements that vary by region. Much of it is translated into multiple languages.

In addition to traditional documents, medical device content is increasingly provided on the devices themselves, in mobile apps, and through intelligent voice assistants.

To deliver accurate, quality content at scale, medical device companies must adopt structured content.

That’s why they turn to Content Rules.

We have decades of experience guiding companies through the transformation to a structured content ecosystem that supports their business goals. We are the only end-to-end content services provider with experience in life sciences.

We’ll come up with a plan to reduce complexity and increase reuse for your existing content. We’ll put together a strategy for intelligent content and structured authoring. We’ll help you align people, processes, and technology to improve efficiency and enhance your content’s effectiveness. And we’ll provide expert writers, editors, and designers who can jump in and tackle peak demands quickly, when internal teams face an overload.


To produce content at scale, medical device companies need:

  • Content reuse
  • Automation
  • Extensible, on demand workforce

Medical device content has tremendous opportunity for content reuse and automation to support multichannel publishing from a single source of truth. The only way to achieve reuse and automation at scale is by using structured content.

To learn how to unlock the value of your content, download our free eBook, Content Transformation: Breathing New Life into Legacy Content.

Content reuse

Content reuse eliminates redundancy from your content and processes.



Automation eliminates time-consuming manual processes that increase risks and costs.


Why Content Rules

Content Rules is the only end-to-end content services provider with decades of experience in life sciences content. In fact, our very first customer is one of the top five largest life sciences companies in the world. We still work with them today.

Our services include content strategy, global content strategy, content transformation, content development, and content optimization. We are experts in structured content management, content standardization, and content governance.

We’ve helped numerous customers successfully complete their content transformation from unstructured documents to structured content ecosystems. We are the only content services provider with expert knowledge of Acrolinx, Congree, and Natural Language Processing (NLP) software.

Case Studies

From Document To Device: A Unified Content Strategy

A medical device company was developing new products. The products included content delivered on the device and in a mobile app. Each piece of content, including traditional regulatory and device documentation, was created independently. Creating content this way was time-consuming, error-prone, and unsustainable.

The company needed to modernize their approach to content, and replace manual processes with content reuse and multichannel publishing. They needed a structured content ecosystem, starting with a unified content strategy.

Content Rules led the content team through the hands-on process of developing their unified content strategy, including content models, reuse strategy, taxonomy, metadata, and workflow designs. We worked with their software vendor to ensure the greatest ROI from their investment by configuring the content strategy in the system. And we helped them develop a governance plan so they can extend their content strategy as business needs evolve.


Redundant content was eliminated by implementing the reuse strategy
Content creation became faster as content models, templates, and metadata automated tasks
Multichannel publishing capabilities produced content for use in documents, mobile apps, and product using a single source of truth

Case Studies

Content Transformation And Migration Made Easy

A medical device company successfully completed its pilot projects in a new structured content ecosystem and wanted to move forward using structured content. As with many organizations, they faced the challenge of bringing their existing content into their structured content ecosystem, while meeting ever-growing demands for new content. They did not have the bandwidth to transform their existing content or to migrate it into their new system.

The Content Rules content transformation experts componentized and structured the content based on the company’s content models. We harmonized the content for reuse and configured the content in the new system. We applied metadata and worked with SMEs to ensure that the structured content was accurate and effective.


Approximately 2,800 pages of content were componentized, tagged, standardized, and migrated
Consolidated content management from multiple toolsets into a single XML-based platform
Authors were able to create, update, and publish the content in the new system with very little disruption to their schedules

Case Studies

Simplify Overly Structured Content To Enable Multi-Channel Delivery

A multinational medical device company headquartered in Europe was an early adopter of XML-based structured content. They migrated their technical content into an industry-leading component content management system (CCMS). However, they had not developed a detailed unified content strategy prior to moving into structure. Over the years, their content creation, management, and publishing processes came to require manual workarounds that added time and effort into each release cycle.

Content Rules helped them develop a unified content strategy that eliminated manual workarounds and streamlined workflows. We focused on ways to simplify content management, taking advantage of functionality not previously implemented in the CCMS.


New unified content strategy with content models to support single-source publishing to digital displays, mobile apps, and documents
Harmonized taxonomy and metadata for consistent tagging and improved finadability
Reduced number of authoring templates, content components, and publications

Content Transformation: Breathing New Life into Legacy Content

Ready to liberate content from legacy formats? Want to transform it into modular, dynamic content assets? This eBook shows you how.