Last week, I did a webinar for Adobe called, “Mobile Goes Global.” In this webinar, I explore a framework for thinking about content strategy at the intersection of mobile technologies and the mandate for global content. 

The framework is called TOAST and it stands for:

  • Targeting
  • Objectives
  • Action
  • Strategies
  • Technology

In each section, I discuss specifics about how the topic relates to content strategy for global mobile.

Thanks much to Adobe for the opportunity to present. And to Maxwell Hoffman for running the webinar. Maxwell writes about the webinar on the Adobe TCS blog.

If you’d like to listen to the webinar, you can click here. If you’d like to download the slide deck from Slideshare, click here.

Val Swisher
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