I recently recorded a podcast with Linda Popky of Leverage 2 Market Associates.  The topic is “The Challenges of Globalizing Marketing Content.”

We had an interesting back-and-forth discussion about why marketing content presents unique challenges in the world of localization and translation.

Take a listen and let me know what you think.

http://marketingthoughtleadership.wordpress.com/2011/08/05/content-makes-the-world-go-round-the-challenges-of-globalizing-marketing-content/

Val Swisher
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