It’s Time for Standards in Marketing Content

by | Mar 15, 2016

There are standard’s bodies for technical content. But there’s no real equivalent in marketing yet. Until they exist, there ARE things you can do to take advantage of standardization in marketing. Val has some ideas in her video – it’s short, so take a look.

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 Back in the day, when a startup was going to ship a product,...

Content for Sale...

 I feel the need to state something that is probably obvious ...

Simple Rule #8: Localization is a T...

 Silos. Everyone talks about them. Disparate groups of people...

Something for Nothing...

 I've noticed a very interesting trend lately. I've been gett...

Simple Rule #7: Delay This Product ...

 Time to market. Those three little words can make the differ...

Global Readiness: Multilingual Comm...

 Last night, I attended an iMUG meeting where Andrew Bredenka...

Content Rules with the Content Wran...

 Join Val Swisher, CEO of Content Rules (http://contentrules....

Simple Rule #6: If you write flabby...

 I have said this so many times before: When it comes to loca...

Podcast on Globalizing Marketing Co...

 I recently recorded a podcast with Linda Popky of Leverage 2...

Simple Rule #5: No complaining abou...

 I hear a lot of complaining these days about the quality of ...

We Love Our Clients...

   Everyone at Content Rules extends a hearty welcome to...

Simple Rule #4: Use a Red Pen on th...

 I know some people who don't have a computer. I honestly don...

Great Advice Rules!...

 I'm so pleased to announce a new blog on the Content Rules w...

Preparing Your Content to go Global...

 This week's issue of eContent magazine has an interesting ar...

Bridging the Gap Between Software D...

 Trying to get your software out to a global audience? Frustr...

Wanna be a Rock Star?...

 In a guest post on our jobs blog, Mira Wooten, Vice Presiden...

Fun Video ... catch me at this onli...

 The video teaser for this event is a lot of fun ... catch th...

Simple Rule #3: Real Editors Don't ...

 It's been a while since I posted about the 8 Simple Rules to...

Day 1 of Localization World 2011...

 Day 1 of Localization World 2011, Tues. 14 June Guest blog p...

Optimize Your Resume!...

 Our fabulous talent coordinator, the industy-reknown Andrew ...

Simple Rule #2: Creative Writing is...

 Back in the dark ages, when I was growing up in New York Cit...

Introduce Yourself!...

 How good are you at introductions? In a job search, do you k...

Day b4 LocWorld 2011...

 Guest blog post by @choyberg / Mary Rosberg, Director of Str...

Simple Rule #1: Not All Errors Are ...

 Last week, I attended the Inbound Marketing Summit. (You can...

And Now for Something a Little Diff...

 This week, I attended the Inbound Marketing Summit, held at ...

8 Simple Rules You Can Apply to Tam...

 Back in 2002, John Ritter starred in the ABC sitcom, 8 Simpl...

Free Webinar: Global Ready NOW!...

 Date: Thursday, June 9, 2011 Time: 11:00 am Pacific Daylight...

17 Years of Doing the Right Thing...

 A birthday is always a fun event. It is even more fun when i...

Creating Exceptional Customer Exper...

 Love hearing me speak? Interested in the impact managing ter...

See You at the STC Summit!...

 I'm looking forward to attending the STC Summit in Sacrament...

Managing Terminology...

 In support of my upcoming webinar, "Creating Exceptional Cus...

Why Can't We Be Friends?...

 It's been a few years now that I've been dabbling in the wil...

Fly the Friendly or Formal Skies?...

 When I first started Content Rules, I did a lot of the writi...

If I'm Working So Much, How Come I ...

 Ever have this experience: You start your day bright and ear...

Empty Storefronts...

 Every morning, I take an hour-long walk around my town. I li...

The Problem with Translating DITA...

 Today, I was reading the 188th Tool Kit - Basic Edition news...

Who Do You Service First?...

 Have you ever had this experience: You are in a store, any s...

Are We Talking To Ourselves?...

 Several days and a birthday have passed since I attended the...

Communication Amidst Crisis...

 What do the following events have in common: Earthquake in H...

Have Apps, Will Travel...

 Tomorrow, I will be attending the Apps Go Global conference....

Industry Associations are SO 1990's...

 Being new to the land of localization, I cannot say that I h...

Will I See You There?...

 I'm going to be attending a number of events coming up in th...

Welcome New Clients!...

 I am very excited to welcome 9 new clients to Content Rules....

Corporate or Personal Blog?...

 Today, I had the pleasure of spending an hour talking to Lou...

Becoming More Intelligent...

 The Intelligent Content Conference is officially over and a ...

Friends and Fans and Followers - Oh...

 I attended an extremely lively and informative presentation ...

Structure - It Lifts and Separates...

 Today was the day before the actual start of the Intelligent...

The Day Before the Day Before the C...

 Mary and I landed in Palm Springs earlier this evening. We a...

Off to the Intelligent Content Conf...

 Today, I get to fly down to Palm Springs to attend the Intel...

The Good, the Bad and the Market...

 Why would you possibly change the name of your company after...

Chunking It Up...

 Ever thought about how technical writing is different than r...

We changed our name!...

 Dear Friends of Oak Hill: OK. Let me get right to the point....

Thanks To My Staff...

 I have the privilege of working with an amazing team of prof...

Take Responsibility...

 I left out an important guideline from my list of My Guiding...

My Guiding Principles...

 I've built my career on a set of principles to which I hold ...

Juggling...

 I had a great lunch this week with a new friend who owns a m...

Mercury is in Retrograde...

 Mercury is in retrograde. Okay. Go ahead. Laugh at me. Say, ...