This week, I am very excited to be a guest blogger on the Content Marketing Institute blog. The topic is the key skills you need to create a corporate eBook. In addition to the skills you need (think “village”), I describe three different use cases for creating a corporate eBook. And they are:
- Promotional
- Knowledge base
- Commercial
Yes – this is very different from “Basic, Enhanced, and Interactive/Application.” Instead of describing the eBooks (formatting, file extensions, capabilities), which everyone seems to be doing, I focus on the different reasons a company would consider creating one or more eBooks.
Give the article a read and let me know what you think – either here, or on the CMI blog. I’ll be watching.
Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, Visa, Facebook, Roche, and IBM. Her fourth book, “The Personalization Paradox: Why Companies Fail (and How to Succeed) at Creating Personalized Experiences at Scale,” was published in 2021 by XML Press.
Val is on the Advisory Board for the Technical Communications Program at the University of North Texas. When not working with customers or students, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.
Val is on the Advisory Board for the Technical Communications Program at the University of North Texas. When not working with customers or students, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.
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