Even if your company does not translate content, you still need to optimize it for translation. If you don’t, bad things can happen. First, you could completely miss a large target market. Second, you run the risk of potentially alienating part of your customer base. Finally, there is a high likelihood that your information will be translated by free machine translation engines and you will have no control over the end result.

Three Reasons to Make Your Content (1)

 

 

 

Val Swisher
Latest posts by Val Swisher (see all)