Even if your company does not translate content, you still need to optimize it for translation. If you don’t, bad things can happen. First, you could completely miss a large target market. Second, you run the risk of potentially alienating part of your customer base. Finally, there is a high likelihood that your information will be translated by free machine translation engines and you will have no control over the end result.
Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, Visa, Facebook, Roche, and IBM. Her fourth book, “The Personalization Paradox: Why Companies Fail (and How to Succeed) at Creating Personalized Experiences at Scale,” was published in 2021 by XML Press.
Val is on the Advisory Board for the Technical Communications Program at the University of North Texas. When not working with customers or students, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.
Val is on the Advisory Board for the Technical Communications Program at the University of North Texas. When not working with customers or students, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.
Latest posts by Val Swisher (see all)
- Pharma Deserves Better - August 22, 2022
- Resistance Comes from a Place of Fear - August 15, 2022
- There’s No Such Thing as a Perfect Structure - July 11, 2022
