Artificial intelligence (AI) is no longer a far-off concept—it’s here and transforming the way content creators like me work. Using AI in my writing process has been a game-changer, helping me save time, improve quality, and streamline my workflow.
At first, I was skeptical. I’ve been a writer for my entire life. How could some machine create content that sounds remotely like me? And yet, I was pleasantly surprised at just how close it came to mimicking my style. Frankly, I think I’m a bit snarkier in real life, but I will let you be the judge.
Instead of just telling you about my forays with Digital Val, I want to show you how I’ve integrated AI into the very writing of this blog post.
This post will provide a behind-the-scenes look at the tools, processes, and techniques I’m using to create content with AI. Together, we’ll explore the following topics:
- What is a digital twin?
- Why did I decide to create one?
- How did I go about creating it?
- How is it working in practice, particularly for this post?
Whether you’re a blogger, content creator, or marketer, you’ll walk away with actionable tips and ideas for leveraging AI in your own writing process.
What Is a Digital Twin?
Before we get into the “how,” let’s define the term “digital twin.” The concept stems from the field of engineering and manufacturing, where it refers to a virtual model of a physical object or system. This digital replica is used to monitor, test, and optimize the real-world version.
When applied to content creation, a digital twin takes the form of an AI-powered replication of your writing style, voice, and processes. Essentially, it’s a virtual “you” that can assist with tasks such as brainstorming topics, generating outlines, drafting content, and even improving clarity and tone.
For example, a digital twin for a content creator might use AI tools like ChatGPT, Jasper, or Copy.ai to replicate their writing style while integrating consistent structural framework and tone. The result? An AI assistant that mirrors your unique content process while adding speed and scalability to your efforts.
Why Did I Decide to Create One?
I decided to implement my digital twin for a few reasons. First, I want to “walk the talk.” Customers call me almost daily to ask my thoughts on the various ways they can use AI in their content practices. I have written before about the seven ways to use AI. Creating content is one. The second reason is efficiency. If my digital twin really does save time, I can use it for lots of things.
For example, writing a blog post from scratch like this one. Or taking an eBook that I wrote and writing several blog posts from it. Or taking a bunch of blog posts and putting them together in an eBook.
For me, the goal is not to replace creativity but to amplify it – freeing up my time for higher-level strategy and storytelling.
How Did I Go About Creating It?
Creating a digital twin isn’t as complicated as it sounds, but it does require a systematic approach. Here’s the step-by-step process I followed:
1. Define My Writing Style
Before training any AI tools, I needed a clear understanding of my own voice. I went through past blog posts, analyzing key traits like tone, sentence structure, and terminology. The goal was to identify patterns that could guide the AI.
For example, I noticed I tend to break down technical topics using:
- Simple language for clarity
- Step-by-step frameworks
- Examples to illustrate complex ideas
2. Choose the Right AI Tools
Next, I reviewed various AI writing platforms to find one that fit my needs. After testing multiple options, I landed on Jasper as my primary tool. Why Jasper? It offered customization options that allowed me to “teach” the AI my specific writing style while integrating SEO best practices.
3. Train the AI
Training the digital twin was a crucial step. Using Jasper’s custom tools, I provided writing samples with detailed instructions on tone, formatting, audience expectations, and keyword preferences. I also gave feedback on early drafts to refine its output over time.
This iterative process helped the AI better understand the nuances of my approach, including how to:
- Balance authoritative and conversational tones
- Incorporate seamless keyword integration
- Organize content into logical, user-friendly structures
4. Experiment With My Workflow
The final step was integrating the AI tool into my daily writing workflow. I approach it as a collaboration, using the AI to quickly generate first drafts, refine ideas, or rewrite sections to improve flow. It’s not perfect, but it consistently cuts my writing time in half.
How Is It Working for Me?
Now, the big question – does it actually work? The short answer is yes, but it requires hands-on involvement on my part. AI can accelerate the process, but it’s not a magic wand that replaces creativity and critical thinking.
Here’s how my digital twin performed in key areas while writing this exact post:
1. Brainstorming
AI excels at rapid brainstorming. For example, when drafting this blog, I used Jasper to create a preliminary outline based on the topic “How I’m Using AI to Write This Post.” Its suggestions were solid, and I refined the structure to fit my audience’s needs.
2. Drafting
Generating an initial draft is where the digital twin saves me the most time. For this post, Jasper generated sections like “What Is a Digital Twin?” with precise language and clear definitions. I then edited the content to align it more closely with my style and added personal examples.
3. Editing and Polishing
Editing is still 100% on me, but having a strong starting draft allowed me to focus on polishing rather than creating from scratch. I also leveraged AI’s ability to suggest synonyms, streamline sentences, and ensure grammatical accuracy.
4. SEO Optimization
Finally, I integrated keywords like “AI writing assistant” and “blogging with AI” organically into the text. The AI provided metadata suggestions, saving me the need to manually research.
While there’s still room for improvement, I estimate that my digital twin reduced the overall time spent on this post by 40%.
Final Thoughts and Next Steps
It’s clear that AI and digital twins represent a huge opportunity for bloggers, content creators, and marketers. These tools can handle the heavy lifting – brainstorming, drafting, and editing – while leaving you free to focus on strategy and creativity.
If you’re skeptical about AI integration like I was, I encourage you to start small. Test out tools like Jasper, Copy.ai, or ChatGPT to see how they enhance your workflow. Remember, the key isn’t perfection; it’s progress.
Ready to see what your own digital twin could do for your writing? Start experimenting with AI tools today and discover how much faster, sharper, and more creative your content can be. Contact us to explore how we can help you bring your AI-powered writing vision to life.
