Web Globalization Report Card by bytelevel

Every year, John Yunker of Bytelevel Research produces a report card that ranks 150 global websites. I almost always agree with John’s evaluation, even though I am not privy to the exact categories that he uses for grading. In February, John released his 2015 report. As part of the release, he published his top 25 global sites. Here they are:

[table id=1 /]

Winner

And the winner in the #1 spot, once again, is Google. Google has been at the top of the list as far back as I can remember, at least 5 years. As John states:

The fact is, no other company on this list invests in web and software globalization like Google. While many software companies are happy to support 40 or even 50 languages on their websites, Google is looking at 60 or more languages across its many products. Consider Gmail, with support for more than 70 languages. And let’s not overlook Google Translate, now at 80 language pairs.

New Kids on the Block

Congrats to these 5 companies that are new to the top 25 list:

  • Philips
  • HTC
  • Khan Academy
  • Emirates
  • Amazon

Movin’ on Up

The following companies rose in rank from their spot in 2014:

  • Facebook
  • Booking.com
  • Wikipedia
  • Microsoft
  • Adobe
  • Merck
  • Intel
  • IKEA
  • HP
  • KPMG
  • John Deere

Down the Ladder

These companies fell in rank:

  • Hotels.com
  • Cisco Systems
  • TripAdvisor
  • 3M
  • Starbucks
  • Samsung
  • Autodesk

Fallen from Grace

These companies are no longer in the top 25:

  • 3M
  • Kayak
  • LG
  • Nestle
  • PWC

Click here to purchase the report and download it immediately.

 

Val Swisher
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