Content Rules teams are busy on projects for companies we are working with for the first time. We look forward to our ongoing relationships with Corefino, Sendmail, Ruckus Wireless, GridIron Systems and Translation Optimization Partners.
Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, Visa, Facebook, Roche, and IBM. Her fourth book, “The Personalization Paradox: Why Companies Fail (and How to Succeed) at Creating Personalized Experiences at Scale,” was published in 2021 by XML Press.
Val is on the Advisory Board for the Technical Communications Program at the University of North Texas. When not working with customers or students, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.
Val is on the Advisory Board for the Technical Communications Program at the University of North Texas. When not working with customers or students, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.
Latest posts by Val Swisher (see all)
- A Walk Down Memory Lane - May 24, 2022
- How to Create a Unified Content Experience - May 16, 2022
- A Lesson in Content Management: Vigilante Content is Always Well Intentioned - March 14, 2022
