why content rules
Content drives just about every decision we make, from buying a car to choosing a breakfast cereal. Customers have grown accustomed to conducting research online before they call a business or set foot in a store. When it comes to influencing buyer behavior, content rules.we’re content experts. we have held the leading edge in our field since 1994.
We’re content experts who have held the leading edge in our field since we opened for business in 1994. We make it our mission to stay ahead of the current market and offer insights into where our clients should next focus their efforts.
Content Rules founder Val Swisher leads our team of content experts and has predicted a number of important content trends. She is in high demand for keynotes, conferences, and webinars, speaking regularly on topics ranging from artificial intelligence and neural networks to inclusive language and global content strategy. She was one of the first people to discuss the concept of “global-ready content,” which is now essential for any multinational company worth its salt.
As technology has advanced, we’ve developed proven strategies for delivering useful content on the right platform, to the right audience, at the right time—anywhere in the world. We’ve built a network of more than 2,500 experienced, astute professionals who have successfully completed thousands of content projects on time and on budget.
The world’s largest and most innovative companies trust us to develop their enterprise content strategies, transform their content ecosystems, optimize content for a worldwide audience, and develop effective content that gets results. You can trust us, too.
What Sets Us Apart
We combine real-world experience with state-of-the-art tools and technology to help you achieve your content goals. We keep our skills sharp with all the latest systems and hot new tech, but we’ll never try to sell you on a service that doesn’t align with your objectives. Instead, we customize our content services to serve your audience and move your business forward.
Our clients gain a trusted advisor to guide them through tricky nuances of the ever-changing content landscape. We develop long-lasting client relationships. Some clients have been with us since the very beginning. They know they can rely on us for all their content needs, so there’s no need to go anywhere else.
Content Rules has the knowledge and experience to deliver the highest quality content services every single time. Isn’t that what you and your customers deserve?
Our Rockstar Executive Team
Val Swisher, CEO
Content Rules founder Val Swisher leads our team of content experts and has predicted a number of important content trends. She runs the content strategy, global content strategy, and content optimization service lines for the company. Val has more than two decades of experience and is a well-known expert on global readiness, intelligent content, and technology solutions. She speaks frequently at industry conferences and is a sought-after guest on webinars and podcasts. In her view, content should be easy to read, cost-effective to translate, and efficient to manage.
Val is on the Advisory Board for the Technical Communications Program at the University of North Texas. She values guiding the next generation of content professionals as they complete their Bachelors and Masters degrees.
Val is the author of four books: “The Personalization Paradox” (XMLPress); “Global Content Strategy: A Primer” (XML Press); “Mastering Network Management” (Numidia Press); and “The Comprehensive Guide to Computer Telephony Integration” (CT Institute).
When not blogging, Val can be found at her sewing machine, working on her latest quilt. She also makes a hummus that’s as piquant as her sense of humor.
Gaela Schlak, Director of Operations
Gaela Schlak is the Director of Operations and project success maven for Content Rules. Gaela keeps the company ticking, managing all operations functions. She also develops ongoing relationships with customers and provides account management for selected content development projects.
Gaela is dedicated to customer happiness. She has been part of the Content Rules team since 2010. When not sitting behind her desk, Gaela can be found taking a CrossFit class, enjoying a ride on her roller blades, or exploring a new hiking trail.
Regina Lynn Preciado, Senior Director of Content Strategy Solutions
Regina Lynn Preciado is the Senior Director of Content Strategy Solutions at Content Rules. She leads content strategy teams to help our customers adopt structured content successfully. Regina’s customers include tier 1 companies in pharma, biotech, high-tech, manufacturing, and financial services.
Whether the business objective is to implement content reuse and automation, deliver personalized experiences at scale, or prepare for natural language generation and AI, Regina has helped organizations of all sizes shorten the time it takes to produce high quality content at scale.
She lives a dogspotting lifestyle. Her professional goal is to work a picture of her dog into every presentation, in a seamless and logical way.
Charles Cooper, Chief Strategy Consultant
Charles Cooper is Chief Strategy Consultant at Content Rules. With over 25 years of experience in the industry, he’s interested in what happens at the junction between people, processes, systems and content and how to transform a content organization through improvements in local best practice processes, governance, including the taxonomy and metadata that sets everything up for success.
He works with companies to help them understand their content and processes ensuring that it can be created, managed, and published quickly and consistently, while still meeting the needs of their users around the world. He is co-author of Managing Enterprise content, DITA 101, and Ebooks 101.
Mike Rice, Senior Solutions Architect
Mike Rice, Senior Solutions Architect at Content Rules, brings over 25 years of structured content expertise to our team. Mike leverages his background as an information architect, an ethnographic practitioner, and an award-winning contributor to the field of user-centered product design. This experience gives him a broad perspective, seeing the strategic changes needed to enhance content creation, management, translation, and user experiences.
Beyond his professional life, Mike enjoys outdoor adventures camping and backpacking. But, he feels equally at home whether he’s visiting Brooklyn or the Adirondacks.
Our Partners
Acrolinx
Acrolinx provides Content Optimization Software that enables companies such as Adobe, Dell, Cisco, IBM, Philips, and Siemens to make their content easier to comprehend, less expensive to translate, and easier to find. Built on a powerful linguistic analytics engine, Acrolinx helps you analyze and optimize the content you deliver to your customers.
Argos Multilingual
Argos Multilingual is a global language solutions provider. Our focus is to understand your business and needs to help build an international localization program that is right for you.
Congree
Congree Language Technologies GmbH offers a software platform for content optimization. Congree help writers create great, consistent and compelling content. Linguistic intelligence provides writing guidance and feedback according to company unique style, branding and terminology guidelines. In addition, the Authoring Memory alerts writers to opportunities to reuse existing content instead of creating new, similar content. This saves time for your writers and can significantly reduce your translation costs. Congree seamlessly integrates and works within the most popular editors on the market, so there’s no need for writers to switch to a new environment.
Datazone
Datazone is the developer of MiramoPDF, the intuitive, GUI driven PDF formatter for DITA or any structured content. Easily integrated with any CCMS or editing environment, MiramoPDF delivers all the power and sophistication in one tenth the time of programming-based formatters. Miramo software is used worldwide in the financial, manufacturing, government and healthcare sectors.
DCL
Founded in 1981, Data Conversion Laboratory (DCL) provides data and content transformation services and solutions. Using the latest innovations in artificial intelligence, including machine learning and natural language processing, DCL helps businesses structure data and content for modern technologies and platforms. With expertise across many industries, DCL uses advanced technology and US-based project management teams to solve complex conversion challenges and is a recognized leader in XML, DITA, and S1000D conversions.
Experis
Experis delivers the people, processes, infrastructure and technologies that organizations need to effectively align IT with business objectives. The company – now a division of Manpower, Inc. – helps clients meet business and cost containment objectives through contingent IT staffing solutions and by providing the expertise and tools necessary to maximize productivity and create competitive advantage.
Fonto
Structured content authoring made easy. We let subject matter experts create, edit and review mission-critical documents. Flawless, fast and efficient. Fonto Editor works directly from the browser and can be easily integrated into your current (C)CMS. Fonto Editor is configurable with XML, DITA, S1000D, bespoke schemas and can be connected to unlimited data sources. Through our partner network, Fonto is used by 1,000’s of experts (occasional writers) on a daily basis.
Fonto is mostly used in Finance, Life Sciences, Pharma, Standardization, Legislation, Technical documentation, Aerospace & Defense and Publishing. In organizations like Toyota, Starbucks, VMware, ABB, Roche, BBC, The United Nations, Huawei, ISO, Texas Instruments, PwC and Spotify you’ll find people who create, edit and review mission-critical documents with Fonto.
Heretto
Heretto’s cutting-edge CCMS, Deploy API, and Portal toolset empowers users to independently resolve product issues, streamlining support and elevating customer experiences. Their clients include world leaders across diverse industries, from high-technology software to manufacturing, insurance, medical devices, and many others. Heretto is a global company headquartered in Rochester, New York, with offices spread across the USA and Poland as a distributed team.
IXIASOFT
IXIASOFT has been making a global impact since 1998. As trusted leaders in component content management software, their signature product IXIASOFT CCMS provides innovative and enterprise-class solutions for mission-critical applications. IXIASOFT CCMS, an award-winning, end-to-end component content management solution (CCMS) is used by industry leaders like Mastercard, SAP®, ADP, Ericsson, and Komatsu.
Kaleidoscope
Kaleidoscope combines market-leading software from SDL, Acrolinx, SCHEMA and others with their own collaborative software solutions for terminology workflow, strategic quality management, review, and translator query management.
Poolparty
Poolparty is a leading provider in graph-based metadata, search, and analytic solutions, Semantic Web Company helps global 500 customers manage corporate knowledge models, extract useful knowledge from big data sets and integrate both structured and unstructured data to recommend evolved strategies for organizing information at scale.
Quark
Quark knows content! With over 40 years of experience, they provide content automation, intelligence, and design software for end-to-end content lifecycle management. Across the globe, customers rely on Quark to modernize their content ecosystems, enabling the seamless automation of omnichannel publishing of mission-critical documents. Quark empowers enterprises to dissect production data and engagement metrics, yielding optimal returns on their content investments.
RWS
RWS is a world-leading provider of technology-enabled language, content and IP services.
Through content transformation and multilingual data analysis, our unique combination of technology and cultural expertise helps our clients to grow by ensuring they are understood anywhere, in any language.
Are you in the know? Find out more at https://www.rws.com/about/
Smartlogic
Smartlogic’s mission is to deliver Semantic AI to our clients. Smartlogic’s Semaphore is a flexible, intuitive enterprise platform that enables the management and standardization of knowledge models (Controlled vocabularies, Taxonomies, Thesauri and Ontologies), their distribution to downstream systems, and accurate, repeatable, auditable classification of information.
The Rockley Group
The Rockley Group is the world leader in the development and implementation of intelligent content strategies and structured content management solutions. The Rockley Group specializes in the Life Sciences, Financial, and High Tech industries.
Xyleme
Xyleme, Inc., was founded in 2004 as a platform offering multi-output publishing to a variety of industries. Three years later, the organization realigned efforts to focus exclusively on helping organizations better manage their learning content. Xyleme’s Learning Content Management System (LCMS) — sometimes called a Component Content Management System (CCMS) — provides a single source of truth, centralizing the entire learning, training & education content lifecycle & empowering organizations to create dynamic, reusable content, keep it up-to-date and in sync, personalize it at scale, deliver it anywhere & measure its impact. It is a truly scalable solution for global enterprises. Visit www.xyleme.com to learn more.
Zoomin
Zoomin empowers customers to intuitively self-serve the answers they need to continue using your products to their greatest potential.
Zoomin continuously ingests evolving product information from all siloed sources and delivers the most relevant, personalized product answers to each user, wherever they need it, within an intuitive, self-service experience. This radically improved content experience deepens product usage, prevents frustration-driven churn and reduces burden on support. Zoomin’s actionable analytics offer data-driven insights into user behavior that guide decision-making across your enterprise.
content rules by the numbers
customers
The Only Way to Deliver Personalized Experiences at Scale Is to Standardize Your Content.
That’s right: standardization enables personalization. We call this brain-twister The Personalization Paradox. To meet your customers where they want you to be, you’ve got to change how you “do” content. This book shows you how.
