why content rules

Content drives just about every decision we make, from buying a car to choosing a breakfast cereal. Customers have grown accustomed to conducting research online before they call a business or set foot in a store. When it comes to influencing buyer behavior, content rules.

we’re content experts. we have held the leading edge in our field since 1994.

We’re content experts who have held the leading edge in our field since we opened for business in 1994. We make it our mission to stay ahead of the current market and offer insights into where our clients should next focus their efforts.

Content Rules founder Val Swisher leads our team of content experts and has predicted a number of important content trends. She is in high demand for keynotes, conferences, and webinars, speaking regularly on topics ranging from artificial intelligence and neural networks to inclusive language and global content strategy. She was one of the first people to discuss the concept of “global-ready content,” which is now essential for any multinational company worth its salt.

As technology has advanced, we’ve developed proven strategies for delivering useful content on the right platform, to the right audience, at the right time—anywhere in the world. We’ve built a network of more than 2,500 experienced, astute professionals who have successfully completed thousands of content projects on time and on budget.

The world’s largest and most innovative companies trust us to develop their enterprise content strategies, transform their content ecosystems, optimize content for a worldwide audience, and develop effective content that gets results. You can trust us, too.

What Sets Us Apart

We combine real-world experience with state-of-the-art tools and technology to help you achieve your content goals. We keep our skills sharp with all the latest systems and hot new tech, but we’ll never try to sell you on a service that doesn’t align with your objectives. Instead, we customize our content services to serve your audience and move your business forward.

Our clients gain a trusted advisor to guide them through tricky nuances of the ever-changing content landscape. We develop long-lasting client relationships. Some clients have been with us since the very beginning. They know they can rely on us for all their content needs, so there’s no need to go anywhere else.

Content Rules has the knowledge and experience to deliver the highest quality content services every single time. Isn’t that what you and your customers deserve?

Our Rockstar Executive Team

Val Swisher, CEO

Val Swisher, CEO

Content Rules founder Val Swisher leads our team of content experts and has predicted a number of important content trends. She runs the content strategy, global content strategy, and content optimization service lines for the company. Val has more than two decades of experience and is a well-known expert on global readiness, intelligent content, and technology solutions. She speaks frequently at industry conferences and is a sought-after guest on webinars and podcasts. In her view, content should be easy to read, cost-effective to translate, and efficient to manage.

Val is on the Advisory Board for the Technical Communications Program at the University of North Texas. She values guiding the next generation of content professionals as they complete their Bachelors and Masters degrees.

Val is the author of four books: “The Personalization Paradox” (XMLPress); “Global Content Strategy: A Primer” (XML Press); “Mastering Network Management” (Numidia Press); and “The Comprehensive Guide to Computer Telephony Integration” (CT Institute).

When not blogging, Val can be found at her sewing machine, working on her latest quilt. She also makes a hummus that’s as piquant as her sense of humor.

Greg Swisher, CTO

Greg Swisher, CTO

Greg has worked in the networking and technology industry for over 30 years. Before joining Content Rules, he was Technical Support Manager for Terayon Communication Systems. He also spent over a decade at 3Com Corporation as a Manager in the Multimedia Lab and as a Senior Technical Support Engineer.

You can usually find Greg sitting behind his computer. Or sitting on his bike. Luckily, not at the same time.

Gaela Schlak, Director of Operations

Gaela Schlak, Director of Operations

Gaela Schlak is the Director of Operations and project success maven for Content Rules. Gaela keeps the company ticking, managing all operations functions. She also develops ongoing relationships with customers and provides account management for selected content development projects.

Gaela is dedicated to customer happiness. She has been part of the Content Rules team since 2010. When not sitting behind her desk, Gaela can be found taking a CrossFit class, enjoying a ride on her roller blades, or exploring a new hiking trail.

Regina Lynn Preciado, Senior Content Strategist

Regina Lynn Preciado, Senior Content Strategist

Regina Lynn Preciado is a senior content strategist with Content Rules. She helps companies transform how they organize, manage, and leverage content. Regina works with communicators in marketing, documentation, support, and training — sometimes all at once! Her clients include tier 1 companies in high-tech, life sciences, manufacturing, and financial services. She lives a dogspotting lifestyle.

Our Partners

Acrolinx

Acrolinx

Acrolinx provides Content Optimization Software that enables companies such as Adobe, Dell, Cisco, IBM, Philips, and Siemens to make their content easier to comprehend, less expensive to translate, and easier to find. Built on a powerful linguistic analytics engine, Acrolinx helps you analyze and optimize the content you deliver to your customers.

Congree

Congree

Congree Language Technologies GmbH offers a software platform for content optimization. Congree help writers create great, consistent and compelling content. Linguistic intelligence provides writing guidance and feedback according to company unique style, branding and terminology guidelines. In addition, the Authoring Memory alerts writers to opportunities to reuse existing content instead of creating new, similar content. This saves time for your writers and can significantly reduce your translation costs. Congree seamlessly integrates and works within the most popular editors on the market, so there’s no need for writers to switch to a new environment.

DCL

DCL

Founded in 1981, Data Conversion Laboratory (DCL) provides data and content transformation services and solutions. Using the latest innovations in artificial intelligence, including machine learning and natural language processing, DCL helps businesses structure data and content for modern technologies and platforms. With expertise across many industries, DCL uses advanced technology and US-based project management teams to solve complex conversion challenges and is a recognized leader in XML, DITA, and S1000D conversions.

Experis

Experis

Experis delivers the people, processes, infrastructure and technologies that organizations need to effectively align IT with business objectives. The company – now a division of Manpower, Inc. – helps clients meet business and cost containment objectives through contingent IT staffing solutions and by providing the expertise and tools necessary to maximize productivity and create competitive advantage.

IXIASOFT

IXIASOFT

IXIASOFT has been making a global impact since 1998. As trusted leaders in component content management software, their signature product IXIASOFT CCMS provides innovative and enterprise-class solutions for mission-critical applications. IXIASOFT CCMS, an award-winning, end-to-end component content management solution (CCMS) is used by industry leaders like Mastercard, SAP®, ADP, Ericsson, and Komatsu.

Kaleidoscope

Kaleidoscope

Kaleidoscope combines market-leading software from SDL, Acrolinx, SCHEMA and others with their own collaborative software solutions for terminology workflow, strategic quality management, review, and translator query management.

The Rockley Group

The Rockley Group

The Rockley Group is the world leader in the development and implementation of intelligent content strategies and structured content management solutions. The Rockley Group specializes in the Life Sciences, Financial, and High Tech industries.

SDL

SDL

SDL is the global innovator in language translation technology, services, and content management. For more than 20 years, SDL has transformed business results by enabling nuanced digital experiences with customers across the globe so they can create personalized connections anywhere and on any device. Are you in the know? Find out more at SDL.com.

Smartlogic

Smartlogic

Smartlogic’s mission is to deliver Semantic AI to our clients. Smartlogic’s Semaphore is a flexible, intuitive enterprise platform that enables the management and standardization of knowledge models (Controlled vocabularies, Taxonomies, Thesauri and Ontologies), their distribution to downstream systems, and accurate, repeatable, auditable classification of information.

Xyleme

Xyleme

Xyleme, Inc., was founded in 2004 as a platform offering multi-output publishing to a variety of industries. Three years later, the organization realigned efforts to focus exclusively on helping organizations better manage their learning content. Xyleme’s Learning Content Management System (LCMS) — sometimes called a Component Content Management System (CCMS) — provides a single source of truth, centralizing the entire learning, training & education content lifecycle & empowering organizations to create dynamic, reusable content, keep it up-to-date and in sync, personalize it at scale, deliver it anywhere & measure its impact. It is a truly scalable solution for global enterprises. Visit www.xyleme.com to learn more.

content rules by the numbers

The number of delighted clients we have on our roster. Trust us to help your company seize the competitive advantage through content.

The year Content Rules was founded. Since then, we’ve provided content strategy, optimization, and development services to many of the world’s most innovative and successful companies.

The number of projects we’ve completed to help companies set global content strategy, optimize content for a worldwide audience, and develop effective content that gets results.

customers

The Only Way to Deliver Personalized Experiences at Scale Is to Standardize Your Content.

That’s right: standardization enables personalization. We call this brain-twister The Personalization Paradox. To meet your customers where they want you to be, you’ve got to change how you “do” content. This book shows you how.

Book cover for The Personalization Paradox