why content rulesContent drives just about every decision we make, from buying a car to choosing a breakfast cereal. Customers have grown accustomed to conducting research online before they call a business or set foot in a store. When it comes to influencing buyer behavior, content rules.
we’re content experts. we have held the leading edge in our field for more than two decades.
We’re content experts who have held the leading edge in our field for more than two decades. We make it our business to stay ahead of the current market and offer insights into where our clients should next focus their efforts.
Content Rules founder Val Swisher leads our team of content experts and has predicted a number of important content trends. She was one of the first people to discuss the concept of “global-ready content,” which is now essential for any multinational company worth its salt.
As technology has advanced, we’ve developed proven strategies for delivering useful content on the right platform, to the right audience, at the right time—anywhere in the world. We’ve built a network of more than 2,500 experienced, astute professionals who have successfully completed thousands of content projects on time and on budget.
The world’s largest and most innovative companies trust us to set global content strategy, optimize content for a worldwide audience, and develop effective content that gets results. You can trust us, too.
What Sets Us Apart
We combine real-world experience with state-of-the-art tools and technology to help you achieve your content goals. We keep our skills sharp with all the latest systems and hot new tech, but we’ll never try to sell you on a service that doesn’t align with your objectives. Instead, we customize our content services to serve your audience and move your business forward.
Our clients gain a trusted advisor to guide them through tricky nuances of the ever-changing content landscape. We develop long-lasting client relationships. Some clients have been with us since the very beginning. They know they can rely on us for all their content needs, so there’s no need to go anywhere else.
Content Rules has the knowledge and experience to deliver the highest quality content services every single time. Isn’t that what you and your customers deserve?
Our Rockstar Executive Team
Val Swisher, CEO
Val is a Board Member for Translators without Borders. In addition, she runs the Simplified English program. Translators without Borders provides other nongovernmental organizations with much-needed translations for humanitarian causes around the globe. Val is also part of the academic advisory team at UCSF Medical Center, where she helps medical students simplify their English content as part of the WikiProject: Medicine program.
Val is the author of three books: “Global Content Strategy: A Primer” (XML Press); “Mastering Network Management” (Numidia Press); and “The Comprehensive Guide to Computer Telephony Integration” (CT Institute).
When not blogging, Val can be found at her sewing machine, working on her latest quilt. She also makes a hummus that’s as piquant as her sense of humor.
Greg Swisher, CTO
Greg has worked in the networking and technology industry for over 30 years. Before joining Content Rules, he was Technical Support Manager for Terayon Communication Systems. He also spent over a decade at 3Com Corporation as a Manager in the Multimedia Lab and as a Senior Technical Support Engineer.
You can usually find Greg sitting behind his computer. Or sitting on his bike. Luckily, not at the same time.
Acrolinx provides Content Optimization Software that enables companies such as Adobe, Dell, Cisco, IBM, Philips, and Siemens to make their content easier to comprehend, less expensive to translate, and easier to find. Built on a powerful linguistic analytics engine, Acrolinx helps you analyze and optimize the content you deliver to your customers.
SDL is the global innovator in language translation technology, services, and content management. For more than 20 years, SDL has transformed business results by enabling nuanced digital experiences with customers across the globe so they can create personalized connections anywhere and on any device. Are you in the know? Find out more at SDL.com.
The Rockley Group
The Rockley Group is the world leader in the development and implementation of intelligent content strategies and structured content management solutions. The Rockley Group specializes in the Life Sciences, Financial, and High Tech industries.
Kaleidoscope combines market-leading software from SDL, Acrolinx, SCHEMA and others with their own collaborative software solutions for terminology workflow, strategic quality management, review, and translator query management.
Experis delivers the people, processes, infrastructure and technologies that organizations need to effectively align IT with business objectives. The company – now a division of Manpower, Inc. – helps clients meet business and cost containment objectives through contingent IT staffing solutions and by providing the expertise and tools necessary to maximize productivity and create competitive advantage.
Founded in 1981, Data Conversion Laboratory (DCL) provides data and content transformation services and solutions. Using the latest innovations in artificial intelligence, including machine learning and natural language processing, DCL helps businesses structure data and content for modern technologies and platforms. With expertise across many industries, DCL uses advanced technology and US-based project management teams to solve complex conversion challenges and is a recognized leader in XML, DITA, and S1000D conversions.
Congree Language Technologies GmbH offers a software platform for content optimization. Congree help writers create great, consistent and compelling content. Linguistic intelligence provides writing guidance and feedback according to company unique style, branding and terminology guidelines. In addition, the Authoring Memory alerts writers to opportunities to reuse existing content instead of creating new, similar content. This saves time for your writers and can significantly reduce your translation costs. Congree seamlessly integrates and works within the most popular editors on the market, so there’s no need for writers to switch to a new environment.
IXIASOFT has been making a global impact since 1998. As trusted leaders in component content management software, their signature product IXIASOFT CCMS provides innovative and enterprise-class solutions for mission-critical applications. IXIASOFT CCMS, an award-winning, end-to-end component content management solution (CCMS) is used by industry leaders like Mastercard, SAP®, ADP, Ericsson, and Komatsu.
content rules by the numbers
The Only Way to Deliver Personalized Experiences at Scale Is to Standardize Your Content.
That’s right: standardization enables personalization. We call this brain-twister The Personalization Paradox. To meet your customers where they want you to be, you’ve got to change how you “do” content. This book shows you how.