high tech

High tech companies depend on agility and speed to stay competitive. To keep pace, content teams must respond to rapid innovation and frequent shifts in direction. They need to create, update, and release content quickly, in many languages, across many delivery channels.

Content creators do not have time to endure lumbering systems or unsustainable processes. Outdated tools and workflows prevent them from pivoting quickly – a risk that technology companies can’t afford to take.

That’s why they turn to Content Rules.

We have decades of experience providing end-to-end content services to the most innovative technology companies in the world.

We’ll come up with a plan to reduce complexity and increase reuse for your existing content. We’ll put together a strategy for intelligent content and structured authoring. We’ll help you align people, processes, and technology to improve efficiency and enhance your content’s effectiveness. And we’ll provide expert writers, editors, and designers who can jump in and tackle peak demands quickly, when internal teams face an overload.


To produce content at scale, pharma companies need:

  • Content reuse
  • Automation
  • Extensible, on demand workforce

High tech companies have a tremendous opportunity to leverage content reuse and automation to deliver the right content to the right person on the right device at the right time. Don’t let legacy tools and processes become a blocker.

To learn how to unlock the value of your content, download our free eBook, Content Transformation: Breathing New Life into Legacy Content.

Content reuse

Content reuse eliminates redundancy from your content and processes.



Automation eliminates time-consuming manual processes that increase risks and costs.


Why Content Rules

Content Rules is the only end-to-end content services provider with decades of experience in high tech content. We have helped start-ups, growing companies, and global enterprises with their content needs since our founding in the heart of Silicon Valley in 1994.

Our services include content strategy, global content strategy, content transformation, content development, and content optimization. We are experts in structured content management, content standardization, and content governance.

We’ve helped numerous customers successfully complete their content transformation from unstructured documents to structured content ecosystems. We are the only content services provider with expert knowledge of Acrolinx, Congree, and Natural Language Processing (NLP) software.

Case Studies

Enterprise Content Strategy On An Epic Scale

A pioneer in hyper-converged infrastructure had grown so big so quickly that their content was impossible to find. Employees spent an inordinate amount of time searching for answers. Customers stopped trying to find information on their own and contacted support every time they ran into trouble. Solutions were proposed and pilots were planned. Some content teams knew that there was a better way to “do” content, but no one had time to solve the problem.

Content Rules led an ambitious unified content strategy program across the entire enterprise. We started with an organizational needs analysis to help identify business objectives and ensure all content decisions aligned with business goals. We analyzed content to find opportunities for reuse and automation. We facilitated working sessions to design the necessary content models, taxonomy, metadata, and workflows that enabled content reuse and automation. We delivered a phased roadmap to ensure the enterprise could roll out the new content ecosystem with as little disruption to core activities as possible.


All content teams adopted the shared taxonomy, significantly improving findability across the enterprise
Achieved more than 30% content reuse
Significantly reduced the amount of content to manage

Case Studies

Corporate Reorganization Inspires Content Transformation

A social media platform merged multiple organizational silos into a single content team responsible for creating product training, support articles, and mobile app help. The combined team needed a unified content strategy that enabled them to reuse content instead of duplicating it. They also had to improve consistency across content produced by dozens of writers in several locations.

Content Rules worked with a broad range of team members to analyze content needs and proposed a content reuse strategy based on modular, componentized content. We helped design new structures for content, prioritizing three objectives: consistency, findability, and accessibility for a global audience. We trained content creators in structured authoring and reuse. We provided guidance as the team revised and restructured a large body of content in alignment with their new strategy.


Enabled reuse within and across training, support, and help content
Harmonized, de-duplicated, and consolidated content into a shared repository
Reduced time to market for new eLearning courses and subject-based support centers by reusing modular content

Case Studies

A Content Infrastructure To Support Engineering Innovation

A global robotics company had outgrown their current systems and methods of work. To speed time to market and stay ahead of a growing industry, they needed to streamline and optimize their content-related processes. A proliferation of authoring tools, workflows, translation memories, and content repositories compounded the problem. Leadership knew that they needed to consolidate and centralize in order to scale. They selected a leading XML-based component content management system (CCMS) and engaged Content Rules to help ensure a successful transformation.

Content Rules worked with dozens of employees across several silos to identify business goals and determine what they needed their content to do. We analyzed content across multiple delivery channels, including packaging, advertising, marketing, and sales training and enablement. We identified significant opportunities for strategic content reuse that would reduce the amount of content to manage while increasing their ability to provide findable, usable, accurate content to customers. We recommended short-term process changes that would improve efficiency using current tools. Most importantly, we proposed a phased plan to ensure their successful transformation to a component-based, structured content ecosystem.


Identified key opportunities to reuse content within and across channels
Recommended specific mechanisms to replace copy/paste with automation
Proposed plan using variables to help ensure accuracy and consistency of data within the content

Content Transformation: Breathing New Life into Legacy Content

Ready to liberate content from legacy formats? Want to transform it into modular, dynamic content assets? This eBook shows you how.