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from our blog
20 Questions: A Game of Taxonomy
I was recently playing 20 Questions with my good friend John. The premise of the game is simple: One person, called the "answerer," thinks of an object. The other player -- the "questioner" -- asks up to 20 yes-or-no questions in order to determine what object the...
The Personalization Paradox: Why Companies Fail at Personalization
Content personalization has become the aspiration of modern communications. Companies large and small are on a quest to deliver the content a customer needs – and only that content -- at the current part of the customer's journey. Nothing more and nothing less....
Project Overload? Here’s How to Find Expert Help Quickly
Despite everyone’s best efforts to stick to the plan, a lot of work has piled up during these months of uncertainty. It’s simply not possible to just “pick up where we left off” – the world has changed, quickly and dramatically. Release cycles and project plans have...