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Content Rules by the Numbers
The Only Way to Deliver Personalized Experiences at Scale Is to Standardize Your Content.
That’s right: standardization enables personalization. We call this brain-twister The Personalization Paradox. To meet your customers where they want you to be, you’ve got to change how you “do” content. This book shows you how.
from our blog
There are many reasons why a component structured content management (SCM) system is superior to using a Microsoft Word document for managing your Company Core Data Sheet (CDS or CCDS). We touched upon some of the reasons in our previous blog post, The CDS is Dead!...
The Company Core Data Sheet (CDS or CCDS) is one of the most important documents a pharmaceutical company creates. The CDS is a working document that contains information about the pharmaceutical product. It includes information from multiple sources, such as clinical...
In honor of the 28th anniversary of Content Rules, I have gone into my personal way back machine and selected four of my favorite posts from the Content Rules blog. The first post that we still have published is from April 23, 2010 and is about Mercury in Retrograde....