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from our blog
Delivering Personalized Experiences at Scale: Polish Your Paragraphs
“And herein lies the Personalization Paradox… In order to create nimble, reusable pieces of content that can be combined in different ways for different people and different devices, you must standardize everything about the content.” – The Personalization Paradox by...
Delivering Personalized Experiences at Scale: The History of Personalization
“And herein lies the Personalization Paradox… In order to create nimble, reusable pieces of content that can be combined in different ways for different people and different devices, you must standardize everything about the content.” – The Personalization Paradox by...
Delivering Personalized Experiences at Scale: The Three Kinds of Output Types
An "output type" is the assembly of content that you deliver to customers. In the olden days, output types included books, pamphlets, and scrolls. Today, we have all kinds of print and digital output types to share with our customers -- solution briefs, product web...