Content Is Everywhere. Quality Content…Well, That’s a Little Harder to Find.
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Content Rules by the Numbers
The Only Way to Deliver Personalized Experiences at Scale Is to Standardize Your Content.
That’s right: standardization enables personalization. We call this brain-twister The Personalization Paradox. To meet your customers where they want you to be, you’ve got to change how you “do” content. This book shows you how.
from our blog
When you move from an unstructured authoring environment to a structured authoring environment, you have many decisions to make. Among those decisions is what you should do with your existing (legacy) content. You have three choices: Leave your legacy content behind...
If you’ve worked with me, or come to one of my conference sessions or webinars, you know that I’m a huge fan of structured content. But sometimes I worry that structured content is my hammer and therefore all content problems look like a nail. What if structured...
Presenting ideas visually is a great way to appeal to a wider audience and to make a lasting impression. As Content Rules’ graphic designer, I get asked to do this with every project I work on. While some ideas are easy to visualize, complex or abstract concepts can...