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Content Is Everywhere. Quality Content…Well, That’s a Little Harder to Find.
We deliver complete, high quality content services, on time and on budget.
Content Rules by the Numbers
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The Only Way to Deliver Personalized Experiences at Scale Is to Standardize Your Content.
That’s right: standardization enables personalization. We call this brain-twister The Personalization Paradox. To meet your customers where they want you to be, you’ve got to change how you “do” content. This book shows you how.
from our blog
The Coming Together of The Personalization Paradox
Writing a book is not for the faint of heart. Or the easily distracted. It is a sizable undertaking. You have to make sure you have enough to say, in terms of quantity and value. The Personalization Paradox was the result of an epiphany I had one day. I was on a...
Implementing Structured Authoring: The Eight Stages of Grief
You manage a team of content creators and you’ve decided to embrace structured authoring. Congratulations! Perhaps you’ve heard that a structured environment will help your team create content that is consistent, modular, and reusable. Maybe your manager told you to...
Transforming Legacy Content: Sooner is Better
When you move from an unstructured authoring environment to a structured authoring environment, you have many decisions to make. Among those decisions is what you should do with your existing (legacy) content. You have three choices: Leave your legacy content behind...