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Content Rules becomes exclusive worldwide provider of The Rockley Strategic Method
The Rockley Group, Inc. announced today the transfer of full licensing of The Rockley Strategic Method™ to Content Rules, Inc. Content Rules now has the exclusive worldwide rights to practice The Rockley Strategic Method of unified content strategy. Content...
Delivering Personalized Experiences at Scale: Polish Your Paragraphs
“And herein lies the Personalization Paradox… In order to create nimble, reusable pieces of content that can be combined in different ways for different people and different devices, you must standardize everything about the content.” – The Personalization Paradox by...
Delivering Personalized Experiences at Scale: The History of Personalization
“And herein lies the Personalization Paradox… In order to create nimble, reusable pieces of content that can be combined in different ways for different people and different devices, you must standardize everything about the content.” – The Personalization Paradox by...
Delivering Personalized Experiences at Scale: The Three Kinds of Output Types
An "output type" is the assembly of content that you deliver to customers. In the olden days, output types included books, pamphlets, and scrolls. Today, we have all kinds of print and digital output types to share with our customers -- solution briefs, product web...
First Things First: Workflow Before Content Goes to Translation
This post is part of the Five Phases of the Translation Workflow series. The translation workflow consists of 5 distinct phases: In this post, we discuss the workflow that happens before you sent content to translation. Long before your content ever goes to...
Phase 4: Content Returns from Translation
This post is part of the Five Phases of the Translation Workflow series. The translation workflow has five distinct phases: This post covers the workflow for receiving files from your LSP. Once your translations are finished, the workflow for their return is another...
Phase 5: After Translation
This post is part of the Five Phases of the Translation Workflow series. The translation workflow has five distinct phases: This post covers the final phase, after translation has occurred. You are at the home stretch of the translation workflow! But you're not done...
The Five Phases of the Translation Workflow
As part of our global content strategy practice, we are often asked how customers can streamline the translation workflow. By translation workflow, I do not mean the steps that a translation company follows during the translation process. Instead, we focus on the...
Phase 2: Sending Your Content to Translation
This post is part of the Five Phases of the Translation Workflow series. The translation workflow consists of five distinct phases: This post discusses sending files to translation. The process of sending content to your translation company has its own series of...
Phase 3: Interaction During Translation
This post is part of the Five Phases of the Translation Workflow series. The translation workflow consists of five distinct phases: This post covers the workflow during translation. This is not the workflow used by your Language Services Provider...
Delivering Personalized Experiences at Scale: Watch Your Words
To deliver personalized content experiences at scale, you need to chunk your content into small, nimble, reusable components. These components are then mixed and matched at the point of delivery to create something unique for a particular customer. At the very heart...
Delivering Personalized Content at Scale: Style Your Sentences
Standardizing sentences means creating and following both grammar rules and style rules. The rules govern how you put words together to form sentences. Similarly, the standards that govern plumbing and electrical systems define how various fixtures are combined. The...
20 Questions: A Game of Taxonomy
I was recently playing 20 Questions with my good friend John. The premise of the game is simple: One person, called the "answerer," thinks of an object. The other player -- the "questioner" -- asks up to 20 yes-or-no questions in order to determine what object the...
The Personalization Paradox: Why Companies Fail at Personalization
Content personalization has become the aspiration of modern communications. Companies large and small are on a quest to deliver the content a customer needs – and only that content -- at the current part of the customer's journey. Nothing more and nothing less....
Project Overload? Here’s How to Find Expert Help Quickly
Despite everyone’s best efforts to stick to the plan, a lot of work has piled up during these months of uncertainty. It’s simply not possible to just “pick up where we left off” – the world has changed, quickly and dramatically. Release cycles and project plans have...
Why Content Transformation Is Worth the Work – 6 Benefits
Content transformation is the process of making existing content more versatile and reusable. It’s about liberating content that is locked inside legacy formats and transforming it into a library of modular and dynamic content assets. In this blog series, we look at...
Three Methods for Transforming Your Legacy Content Into Dynamic Assets
Content transformation is the process of making existing content more versatile and reusable. It’s about liberating content that is locked inside legacy formats and transforming it into a library of modular and dynamic content assets. In this blog series, we look at...
How to Decide Which Content to Transform and What to Do With It
Content transformation is the process of making existing content more versatile and reusable. It’s about liberating content that is locked inside legacy formats and transforming it into a library of modular and dynamic content assets. In this blog series, we look at...