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From Startup to Structure
I’ve started to notice a trend in structured authoring. In the past, almost all of our customers who implemented structured authoring were established companies with a lot of legacy content. And most of the writers were very technical. Rarely did I see young companies...
Is Structured Content Ready for Pharma?
I’ve had more than one conversation over the past several years about whether pharmaceutical companies were “ready” for structured content. After all, many of the benefits of structured content roll up into one key business need: scale. And scale -- the ability to...
The Coming Together of The Personalization Paradox
Writing a book is not for the faint of heart. Or the easily distracted. It is a sizable undertaking. You have to make sure you have enough to say, in terms of quantity and value. The Personalization Paradox was the result of an epiphany I had one day. I was on a...
Implementing Structured Authoring: The Eight Stages of Grief
You manage a team of content creators and you’ve decided to embrace structured authoring. Congratulations! Perhaps you’ve heard that a structured environment will help your team create content that is consistent, modular, and reusable. Maybe your manager told you to...
Transforming Legacy Content: Sooner is Better
When you move from an unstructured authoring environment to a structured authoring environment, you have many decisions to make. Among those decisions is what you should do with your existing (legacy) content. You have three choices: Leave your legacy content behind...
Is Structured Content a Hammer?
If you’ve worked with me, or come to one of my conference sessions or webinars, you know that I’m a huge fan of structured content. But sometimes I worry that structured content is my hammer and therefore all content problems look like a nail. What if structured...
Streamlining Your Illustration Workflow
Presenting ideas visually is a great way to appeal to a wider audience and to make a lasting impression. As Content Rules’ graphic designer, I get asked to do this with every project I work on. While some ideas are easy to visualize, complex or abstract concepts can...
5 Guidelines for Writing Clinical Trial Lay Summaries
A few years ago, the EU parliament passed EU Regulation 536/2014. Article 37 mandates that the results of pharmaceutical clinical trials need to be easily read and understood. Having easy-to-read information provides more transparency and accessibility for the general...
3 Knowledge Graphs Used in Everyday Life
I’ve had a hard time wrapping my head around knowledge graphs. As I explained in this earlier post, graphs themselves are not new, and the overall structure of a graph is somewhat intuitive and easy to understand. But how do we get from sticks and balls to providing...
6 Best Practices for Creating Reusable Global Content
In our new book, “The Personalization Paradox," we show you how to standardize your enterprise content in order to deliver personalized experiences at scale. To keep the story really (really) short: In order to scale, you must reuse content To reuse content, you must...
Knowledge Graphs: A Quick Start for Content Professionals
There is a great deal of talk these days about using knowledge graphs to help manage large amounts of data. In this blog post, I’d like to introduce you to knowledge graphs. Let’s start with a basic definition. What, exactly, is a graph? Graphs and Graph Databases...
Content Transformation is Like a Credit Card
In a quest to find out just how ubiquitous the term "digital transformation" has become in our daily lives, I decided to search the New York Times for instances. Turns out that there are more than 2,300 results in the Times for the term. That’s a lot of instances for...
Content Rules becomes exclusive worldwide provider of The Rockley Strategic Method
The Rockley Group, Inc. announced today the transfer of full licensing of The Rockley Strategic Method™ to Content Rules, Inc. Content Rules now has the exclusive worldwide rights to practice The Rockley Strategic Method of unified content strategy. Content...
Delivering Personalized Experiences at Scale: Polish Your Paragraphs
“And herein lies the Personalization Paradox… In order to create nimble, reusable pieces of content that can be combined in different ways for different people and different devices, you must standardize everything about the content.” – The Personalization Paradox by...
Delivering Personalized Experiences at Scale: The History of Personalization
“And herein lies the Personalization Paradox… In order to create nimble, reusable pieces of content that can be combined in different ways for different people and different devices, you must standardize everything about the content.” – The Personalization Paradox by...
Delivering Personalized Experiences at Scale: The Three Kinds of Output Types
An "output type" is the assembly of content that you deliver to customers. In the olden days, output types included books, pamphlets, and scrolls. Today, we have all kinds of print and digital output types to share with our customers -- solution briefs, product web...
First Things First: Workflow Before Content Goes to Translation
This post is part of the Five Phases of the Translation Workflow series. The translation workflow consists of 5 distinct phases: In this post, we discuss the workflow that happens before you sent content to translation. Long before your content ever goes to...
The Five Phases of the Translation Workflow
As part of our global content strategy practice, we are often asked how customers can streamline the translation workflow. By translation workflow, I do not mean the steps that a translation company follows during the translation process. Instead, we focus on the...