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Efforts Without Tools Are Just Best Intentions
Efforts without tools do not work. Efforts are just that. Best intentions. And while we
The Three Types of AI Analytics
I recently finished a great course on artificial intelligence offered by the UC Berkeley Haas
To Chunk or Not to Chunk? 3 Questions to Help You Decide
A question came up recently in a conversation about structured authoring and a migration into
Your Search Isn’t Broken, Your Content Is
Search and findability issues are the number one complaint that I hear from customers who
MedTech: The Time is Now for Structured Content
I recently came across a great commentary in the August 2021 issue of “Pharma Technology
Solving the 6 Challenges of Medical Device Content
EU Medical Device Regulation (2017/745) and In Vitro Diagnostic Regulation (2017/746) went into effect in
From Startup to Structure
I’ve started to notice a trend in structured authoring. In the past, almost all of
Is Structured Content Ready for Pharma?
I’ve had more than one conversation over the past several years about whether pharmaceutical companies
The Coming Together of The Personalization Paradox
Writing a book is not for the faint of heart. Or the easily distracted. It
Implementing Structured Authoring: The Eight Stages of Grief
You manage a team of content creators and you’ve decided to embrace structured authoring. Congratulations!
Transforming Legacy Content: Sooner is Better
When you move from an unstructured authoring environment to a structured authoring environment, you have
Why Structured Content is Essential for Big Companies – With or Without AI
I’m a huge fan of structured content. However, I sometimes worry that structured content is
Streamlining Your Illustration Workflow
Presenting ideas visually is a great way to appeal to a wider audience and to
5 Guidelines for Writing Clinical Trial Lay Summaries
A few years ago, the EU parliament passed EU Regulation 536/2014. Article 37 mandates that
3 Knowledge Graphs Used in Everyday Life
I’ve had a hard time wrapping my head around knowledge graphs. As I explained in
6 Best Practices for Creating Reusable Global Content
In our new book, “The Personalization Paradox,” we show you how to standardize your enterprise
Knowledge Graphs: A Quick Start for Content Professionals
There is a great deal of talk these days about using knowledge graphs to help
