The global leader in modular conveyer belts could no longer sustain their traditional methods of producing, publishing, and delivering content. They knew that their extremely high level of customer service would be at risk if they did not transform the way they created and managed their content.
Leadership engaged Content Rules for a complete overhaul.

We worked together to define business objectives, identify opportunities for change, and create a vision for the future of content. We then implemented that vision.

We designed a content architecture that served immediate needs for content reuse, multichannel publishing, and translation optimization. We helped configure the structured content ecosystem, trained authors and SMEs in their new way of working, and ensured the organization was supported each new team was onboarded. As technology has evolved, we continue to advise and assist as the vision expands to incorporate advances in digital delivery, AI-powered search, and personalization.

A major equipment maker with a team of about 50 technical communicators produced documentation in 26 languages. As they expanded, they found their manual processes for creating and localizing documents did not scale. Inconsistency in content made information hard to find and difficult to translate. It also reduced comprehension, which could result in risk to customers.

Content Rules began the engagement by creating a style guide and developing standards for terminology, style, and grammar. We then implemented an NLP solution to ensure terminology and writing standards compliance across a wide team of content creators in the U.S. and Europe. We trained resources in maintaining the NLP solution, providing ongoing support services as their needs evolved.