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Caption Contest: Win a Copy of “Word Up!” by Marcia Riefer Johnston

  Jump for joy! A contest is afoot and you could win some loot. Ready

“That” Doesn’t Go Without Saying

(Guest post by Marcia Riefer Johnston) I’ve been thinking about that. T-h-a-t. A handier word

Why Manage Terminology?

This post is part of the Let’s Talk Terminology series. Based on comments and LinkedIn

Let’s Talk Terminology

Let’s talk terminology. More specifically, let’s talk about how to manage terminology. Terminology management is

Terminology is Like Your…

I have one more thread to add to our structured closet and little black dress

Reusable Content is Like Your LBD

A few months ago, we had an interesting discussion about structured content being like your

Wherefore the User in Our Content?

Rapunzel, Rapunzel let down your golden hair! Rapunzel is a well-known Grimm’s fairy tale that

Using Video as a Universal Language

During my “off hours,” one of my favorite hobbies is knitting. Years ago, when my

Four S’s For Choosing Your Pivot Language

Zrendavir_ / Foter.com / CC BY-NC-SA According to my pals at Mirriam-Webster, a pivot is

The Global Content Strategy Tornado

We’ve come to the end of our ten-part series “Ten Golden Rules of Global Content

Rule #10. If I’ve Told You Once…

This post is part of the Ten Golden Rules of Global Content Strategy series. “If I’ve told

Rule #9. Buddy Up

This post is part of the Ten Golden Rules of Global Content Strategy series. If

Rule #8. Roll Out the Welcome Mat

This post is part of the Ten Golden Rules of Global Content Strategy series. Making

Mobile Goes Global Webinar Follow-Up

Last week, I did a webinar for Adobe called, “Mobile Goes Global.” In this webinar,

Thinking About Content in Multiple Dimensions

My post entitled, “Structured Content is Like Your Closet,” has attracted a lot of attention

A Special Thank You to My Unsung Heroes

Yes, it’s that time of year. Time to think about all of the things that

Rule #7. Reach Out and Ping Someone

This post is part of the Ten Golden Rules of Global Content Strategy series. It’s been

Structured Content is Like Your Closet

I had a really interesting conversation today with my friend, Cheryl Landes. For those of
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