blog
The Five Dimensions of Content Standardization™: Making Your Reuse and Automation Strategy a Success
Enable automation. Streamline process. Content standards make it possible. Download The Five Dimensions of Content
Standards Make the Promises of Digital Transformation Possible
The pharma industry is no stranger to standards. Pharmaceutical companies have entire teams devoted to
A Lesson in Content Management: Vigilante Content is Always Well Intentioned
Vigilante content is all the content created (and often distributed) by people who are not
Who Owns My Content and Why Isn’t It Me?
Using component-based structured content authoring and having a robust reuse strategy is the only way
Content Strategy for Pharma: Spend Time on Research, not on Redundant Content
We can no longer afford the costs of traditional, document-based content management in the pharmaceutical
I Personally Experienced a Personalized Experience at Scale – And I Liked It
In January 2022, I received my Year in Review video from WW (formerly Weight Watchers).
Solving Pharma Content Challenges
In The Unique Challenges of Pharma Content, we discuss challenges faced by pharmaceutical companies in
The Unique Challenges of Pharma Content
Every industry faces challenges when it comes to creating, storing, managing, updating, and retiring content.
Manage the Information, Not (Just) the Document
For centuries, humans have shared information through documents. We’ve used digital files, printed paper, illuminated
COVID and Content: The Role of Content in Getting Vaccines to Market Quickly
The COVID-19 pandemic put tremendous pressure on drug-development organizations to accelerate product development far beyond
Accept My Intelligence: Why AI Should Ask, Not Assume
Recently, I was working through some challenges with a custom schema that supports the structured
What Is a Reuse Map?
A reuse map is a blueprint for planned content reuse. Planned content reuse means that
When AI Goes Bad
Ahh, AI. The promised future coming to fruition within the little screens we interact with
Artificial Intelligence Is Just Complicated Math
Earlier this year, I took a course on artificial intelligence taught at the Executive Education