Solving Pharma Content Challenges

Solving Pharma Content Challenges

In The Unique Challenges of Pharma Content, we discuss challenges faced by pharmaceutical companies in the creation and management of content. Here is a short list: Takes too long to create, approve, and deliver content Cannot leverage or reuse content across...
Solving the 6 Challenges of Medical Device Content

Solving the 6 Challenges of Medical Device Content

EU Medical Device Regulation (2017/745) and In Vitro Diagnostic Regulation (2017/746) went into effect in May 2021, after about a year’s delay due to COVID-19. Medical device manufacturers have known about the new regulations for years and have been working to meet...
From Startup to Structure

From Startup to Structure

I’ve started to notice a trend in structured authoring. In the past, almost all of our customers who implemented structured authoring were established companies with a lot of legacy content. And most of the writers were very technical. Rarely did I see young companies...
Implementing Structured Authoring: The Eight Stages of Grief

Implementing Structured Authoring: The Eight Stages of Grief

You manage a team of content creators and you’ve decided to embrace structured authoring. Congratulations! Perhaps you’ve heard that a structured environment will help your team create content that is consistent, modular, and reusable. Maybe your manager told you to...
The Personalization Paradox Book

The Personalization Paradox Book

Get The New Book The Personalization Paradox Why Companies Fail (and How To Succeed) at Delivering Personalized Experiences at Scale ORDER THE BOOK In this book, global content strategy expert Val Swisher and senior content strategist Regina Lynn Preciado show you...