Is Structured Content Ready for Pharma?

Is Structured Content Ready for Pharma?

I’ve had more than one conversation over the past several years about whether pharmaceutical companies were “ready” for structured content. After all, many of the benefits of structured content roll up into one key business need: scale. And scale — the ability...
Transforming Legacy Content: Sooner is Better

Transforming Legacy Content: Sooner is Better

When you move from an unstructured authoring environment to a structured authoring environment, you have many decisions to make. Among those decisions is what you should do with your existing (legacy) content. You have three choices: Leave your legacy content behind...
Content Transformation is Like a Credit Card

Content Transformation is Like a Credit Card

In a quest to find out just how ubiquitous the term “digital transformation” has become in our daily lives, I decided to search the New York Times for instances. Turns out that there are more than 2,300 results in the Times for the term. That’s a lot of...
Why Content Transformation Is Worth the Work – 6 Benefits

Why Content Transformation Is Worth the Work – 6 Benefits

Content transformation is the process of making existing content more versatile and reusable. It’s about liberating content that is locked inside legacy formats and transforming it into a library of modular and dynamic content assets. In this blog series, we look at...