Content Rules, Inc.

Silos Aren’t Going Away Any Time Soon

If we can’t eliminate silos, we need to embrace silos. We need to find ways to maximize the effectiveness of multiple silos while enhancing the user experience.

What is Structured Content? Making the Case for XML

Structured content is modular, consistent, and reusable. It saves time and money, and enables multichannel publishing from a single source file. In this eBook, we define structured content and show you how to extract value using a structured content ecosystem.

Structured Content for Pharma: Making the Case for XML

Learn how a structured content ecosystem results in better content for pharma companies and the importance of XML, CDISC, and content standards.

Manage the Information, Not (Just) the Document

For centuries, humans have shared information through documents. We’ve used digital files, printed paper, illuminated manuscripts, parchment scrolls, and clay tablets. Regardless of form factor, a document has traditionally been created as a single monolithic entity, authored in the same format in which it was intended to be consumed.

Is Structured Content Ready for Pharma?

I’ve had more than one conversation over the past several years about whether pharmaceutical companies were “ready” for structured content. After all, many of the benefits of structured content roll up into one key business need: scale. And scale — the ability to produce a lot of content quickly, accurately,

Transforming Legacy Content: Sooner is Better

When you move from an unstructured authoring environment to a structured authoring environment, you have many decisions to make. Among those decisions is what you should do with your existing (legacy) content. You have three choices:

Content Transformation is Like a Credit Card

In a quest to find out just how ubiquitous the term “digital transformation” has become in our daily lives, I decided to search the New York Times for instances. Turns out that there are more than 2,300 results in the Times for the term. That’s a lot of instances for
Book cover for The Personalization Paradox

The Personalization Paradox Book

Why Content Transformation Is Worth the Work – 6 Benefits

Content transformation is the process of making existing content more versatile and reusable. It’s about liberating content that is locked inside legacy formats and transforming it into a library of modular and dynamic content assets.

Three Methods for Transforming Your Legacy Content Into Dynamic Assets

Content transformation is the process of making existing content more versatile and reusable. It’s about liberating content that is locked inside legacy formats and transforming it into a library of modular and dynamic content assets.