Phase 5: After Translation
This post is part of the Five Phases of the Translation Workflow series. The translation workflow has five distinct phases: This post covers the final phase, after translation has occurred. You are at the home stretch of the translation workflow! But you’re not...
The 2018 Web Globalization Report Analyzes 150 Global Brands
For the past 14 years, John Yunker of Byte Level Research has been producing a web globalization report card that benchmarks the websites for 150 global brands from twelve industry categories. This year’s report card was released recently and it is worth a read.
“Friendly” English Phrases Can Go Horribly Wrong in Translation
Wording that is perfectly fine in English can be quite troublesome in other cultures. More often than not, our “friendly” touches backfire.
When Choosing a Translation Vendor, Size Matters!
There’s an old adage that no one gets fired for hiring IBM. But does this adage transfer conceptually to the selection of a translation service provider? I think not. When choosing a vendor, size matters, and bigger isn’t necessarily better, especially for...
To Improve Translation, Wield the Period and the (Typographical) Bullet
In 2016, a team from Google visited 11 countries to review translated Help Center articles and customer support emails with experts in each language. We wanted to know how we could improve English source content to result in better translations. As it turns out, one...
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