Improving Customer Experience: The Content Optimization Maturity Model

Val Swisher
April 16, 2018

Webinar

Improving Customer Experience: The Content Optimization Maturity Model

Make sure your content is performing at its best and learn about the four stages that companies traverse as they become more experienced at content optimization. This webinar is presented by Content Rules CEO, Val Swisher.

The key to providing a great customer experience is having great content. Content optimization is about making sure your content performs at its best. Content sells, describes, and evangelizes your product or service. In many cases, it is your product or service.

Val will help you identify which content optimization stage you are in and how to take your content to the next level.

In this webinar, you will learn to:

Improve customer experience
Increase quality and consistency
Improve your brand
Decrease creation and translation costs
Improve time to market

Meet the author

Val Swisher

Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Her customers include industry giants such as Google, Meta, Cisco, Visa, and Roche. Val has been using artificial intelligence and natural language processing with her customers for decades. She has written and spoken on AI topics at conferences all over the world. Val believes that knowledge is power and the key to successful AI is understanding how best to harness the technology and make it work for you. When not working with customers, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.