Improving Customer Experience: The Content Optimization Maturity Model

Val Swisher
April 16, 2018

Webinar

Improving Customer Experience: The Content Optimization Maturity Model

Make sure your content is performing at its best and learn about the four stages that companies traverse as they become more experienced at content optimization. This webinar is presented by Content Rules CEO, Val Swisher.

The key to providing a great customer experience is having great content. Content optimization is about making sure your content performs at its best. Content sells, describes, and evangelizes your product or service. In many cases, it is your product or service.

Val will help you identify which content optimization stage you are in and how to take your content to the next level.

In this webinar, you will learn to:

Improve customer experience
Increase quality and consistency
Improve your brand
Decrease creation and translation costs
Improve time to market

Val Swisher

Founder & CEO

Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, preparing for and using AI, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, Visa, Meta, Roche, and IBM. Val has authored four books including “The Personalization Paradox: Why Companies Fail (and How to Succeed) at Creating Personalized Experiences at Scale” and “Global Content Strategy: A Primer,” both published by XML Press.