Make sure your content is performing at its best and learn about the four stages that companies traverse as they become more experienced at content optimization. This webinar is presented by Content Rules CEO, Val Swisher.

Improving Customer Experience: The Content Optimization Maturity Model

The key to providing a great customer experience is having great content. Content optimization is about making sure your content performs at its best. Content sells, describes, and evangelizes your product or service. In many cases, it is your product or service.

Val will help you identify which content optimization stage you are in and how to take your content to the next level.

In this webinar, you will learn to:

* Improve customer experience
* Increase quality and consistency
* Improve your brand
* Decrease creation and translation costs
* Improve time to market

About the Presenter:

Val Swisher, CEO, Content Rules

Val Swisher, CEO, Content Rules

Val Swisher is the Founder and CEO of Content Rules, Inc. Val enjoys helping companies solve complex content problems. She is a well-known expert in content strategy, structured authoring, global content, content development, and terminology management. Val believes content should be easy to read, cost-effective to create and translate, and efficient to manage. Her customers include industry giants such as Google, Cisco, Visa, Facebook, Roche, and IBM. Her fourth book, “The Personalization Paradox: Why Companies Fail (and How to Succeed) at Creating Personalized Experiences at Scale,” was published in 2021 by XML Press.

Val is on the Advisory Board for the Technical Communications Program at the University of North Texas. When not working with customers or students, Val can be found sitting behind her sewing machine working on her latest quilt. She also makes a mean hummus.

Watch this On-Demand Webinar