A pioneer in hyper-converged infrastructure had grown so big so quickly that their content was impossible to find. Employees spent an inordinate amount of time searching for answers. Customers stopped trying to find information on their own and contacted support every time they ran into trouble. Solutions were proposed and pilots were planned. Some content teams knew that there was a better way to “do” content, but no one had time to solve the problem.

Content Rules led an ambitious unified content strategy program across the entire enterprise. We started with an organizational needs analysis to help identify business objectives and ensure all content decisions aligned with business goals. We analyzed content to find opportunities for reuse and automation. We facilitated working sessions to design the necessary content models, taxonomy, metadata, and workflows that enabled content reuse and automation. We delivered a phased roadmap to ensure the enterprise could roll out the new content ecosystem with as little disruption to core activities as possible.

A social media platform merged multiple organizational silos into a single content team responsible for creating product training, support articles, and mobile app help. The combined team needed a unified content strategy that enabled them to reuse content instead of duplicating it. They also had to improve consistency across content produced by dozens of writers in several locations.

Content Rules worked with a broad range of team members to analyze content needs and proposed a content reuse strategy based on modular, componentized content. We helped design new structures for content, prioritizing three objectives: consistency, findability, and accessibility for a global audience. We trained content creators in structured authoring and reuse. We provided guidance as the team revised and restructured a large body of content in alignment with their new strategy.

A global robotics company had outgrown their current systems and methods of work. To speed time to market and stay ahead of a growing industry, they needed to streamline and optimize their content-related processes. A proliferation of authoring tools, workflows, translation memories, and content repositories compounded the problem. Leadership knew that they needed to consolidate and centralize in order to scale. They selected a leading XML-based component content management system (CCMS) and engaged Content Rules to help ensure a successful transformation.

Content Rules worked with dozens of employees across several silos to identify business goals and determine what they needed their content to do. We analyzed content across multiple delivery channels, including packaging, advertising, marketing, and sales training and enablement. We identified significant opportunities for strategic content reuse that would reduce the amount of content to manage while increasing their ability to provide findable, usable, accurate content to customers. We recommended short-term process changes that would improve efficiency using current tools. Most importantly, we proposed a phased plan to ensure their successful transformation to a component-based, structured content ecosystem.